posted on: 6/7/2012 4:58:00 PM EST
Growing Your Bookkeeping Business With A Limited Budget
bookkeeper, bookkeeping, newsletter, client, small business, accountant, accounting

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About 10 years ago I read a study that claimed it costs 6X more to acquire a new client than it does to retain an existing one. So the smart businesses invest heavily in retaining their current clients.

At the same time, in order to grow businesses still need to acquire new clients. The best way to do this is via referrals from those existing clients we all work so hard to impress. After all, word of mouth is still the best advertising. Therefore....

- Give your existing clients the best product & service possible.
- Invest in your clients - make certain they keep you in mind even when you're not there.

Then, when your clients are talking with friends or colleagues, they will be inclined to bring up your name and give you a strong referral.

One cost-effective way to invest in your clients is with a monthly newsletter. If the newsletter has the right content, and it provides good branding for your business, it can be a great tool to

- Help raise your visibility with clients
- Enhance your image with clients and
- Help get more referrals from clients to grow your business.

Because no publisher can give you a better newsletter at a lower price - and because we have a Better Business Bureau A+ Rating

We provide affordable client newsletters specifically for independent bookkeeping professionals.

Each issue includes professionally written articles on current bookkeeping issues (independent contractors, health care tax credits, deductible expenses, etc.) as well as small business issues & trends (employee retention, small business marketing trends, etc.) so your clients & prospects will read the newsletter each month.

Our newsletter also provides a very high level of branding for your business to help enhance your image with clients & prospects as their business partner! PLUS, you always have the option to remove an article and replace it with one of your own for a more personal touch.

Only $8* /month or $84 / year
(If you have 10 clients that’s an investment of LESS than $1 / month, per client!)
* cancel any time with NO penalty.

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