SELECTED PRESS RELEASE:
6/11/2012 4:34:42 PM EST
|Employee Benefit Brokers Can Grow Their Business With A Monthly Newsletter
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There are some almost indisputable maxims in building and maintaining a strong client base. For example, it costs six times more to acquire and develop a new client than it does to retain an existing client. The obvious lesson is that your first investment should always be to enhance your relationships with existing clients. Once that has been accomplished, then work on developing new clients.
The challenge, of course, is that there is not enough time to complete all your daily tasks and continually develop these relationships. One very cost effective solution is to send your clients a monthly newsletter.
- Enhance your image with clients by demonstrating your expertise – which distinguishes you from your competitors.
- Increase your visibility and your “brand” awareness with clients.
- Educate your clients on topics that are of the most interest to them – making your newsletter a “must read” for your clients.
There are a number of client newsletter services available. But if you are an insurance agent, broker or consultant in the employee benefits market, there is one company that specializes in providing you with a client newsletter “system”. The company is Advent Information Services, located in Algonquin, IL - a suburb of Chicago ( www.AdventInfo.biz ).
The level of satisfaction among Advent customers is obvious. In a recent survey they were asked two questions – and their answers provide great insight.
Q1: Evaluate the products you receive from Advent.
Q2: How has the Advent newsletter benefited your business?
Janelle Ehrman of Ehrman & Associates echoes the popularity and effectiveness of Advent’s newsletters with clients. Ms. Ehrman states, “It gives us constant communication with our clients as well as making us look more professional. We have several clients that tell us they look forward to the newsletter every month.”
A local office for a large provider agrees. Jennifer Bruce of Northwestern Mutual’s Strategic Employee Benefit Services responds, “We use the newsletter to reach out to existing clients as well as prospects. The newsletter gives us talking points.”
One Advent newsletter customer, who wished to remain anonymous, credits the newsletter teasers with providing at least one new prospect per month.
Each month Advent customers receive their. But along with the newsletter Advent provides the corresponding “Newsletter Teasers”. The teasers provide a brief introduction to each article and can be posted anywhere on the employee benefit brokers’ web site. The teasers prompt visitors to the employee benefit broker web site to contact the broker to receive their newsletter. This helps benefit brokers to accomplish two important goals. First, it provides fresh content each month for their web site – which helps with search engine rankings. Second, it helps to identify visitors to the benefit brokers’ web site, also known as prospects.
Advent offers two versions of their newsletter for employee benefit brokers.
PREMIER - $800 / year
With the header customized by Advent to the broker’s specifications.
GO TO: adventinfo.biz/?page_id=161
DELUXE - $189 / year or $20 / month
Which allows the broker to customize the banner & header in less than 2-minutes.
GO TO: adventinfo.biz/benefits.htm
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