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SELECTED PRESS RELEASE:
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posted on:
6/13/2012 4:01:28 PM EST
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Employee Benefit Brokers: Ask Yourself, "Who Has A Newsletter – And Why?"
insurance, employee benefits, brokers, newsletter, client, producers
 VISIT WEBSITE (learn more)
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Have you ever noticed how many groups and businesses have their own newsletter? Think about it. Every U.S. Senator and Congressman has their own newsletter that they send out to registered voters in their states or districts. Every alumni association has a members newsletter. So does every trade association, including the NAHU and their many local chapters. Today many businesses, from AT&T to Z-Man Games, have newsletters they send to their customers or clients.
So why do so many send out a newsletter to their target audience on a regular basis? Simple. THEY WORK!
A newsletter is a very effective communication tool. Whether the newsletter is used for promoting a new product or for informational purposes – it is a very effective communication tool.
POLITICANS
Elected officials use newsletters for one reason – and it is not to keep voters informed. They use newsletters because they know that keeping their name, and often their face, in front of voters in a positive way will help raise the comfort level voters have for them. Which means people will be much more likely to vote for that person again instead of an unknown, or new candidate.
ASSOCIATIONS
Organizations such as the National Association of Health Underwriters (NAHU) have several different newsletters – each one focused on a different topic or target audience. For example, the NAHU has the NAHU News, a monthly newsletter of current NAHU news & events. They also have the State Update and the Washington Update – each with a different focus. Even local NAHU chapters have their own newsletters they send to their members on a regular basis. Not only do their newsletters help to keep members informed, they also let members know that the NAHU is working in the best interests of their members. Both of which help to reinforce the reasons members joined the NAHU in the first place.
YOU?
Okay, so a newsletter can be a very effective communication – and marketing tool. Now ask yourself, “How come I don’t have a newsletter for my business?” That’s the $1000 question, isn’t it?
Having a monthly newsletter for your business – at first glance – may seem very intimidating. Indeed, many well educated and successful business professionals have tried to provide their clients with a monthly newsletter – and failed. Why? Because they’re not in the newsletter business and they don’t have the resources needed to produce a quality newsletter.
Do you think your doctor has the time to research, write and edit a newsletter each month? Doctors are way too busy examining & treating patients – that’s their business! But you might get a newsletter from the hospital network your doctor is associated with – because the hospital network has the resources necessary. The hospital might employ a communications or media specialist, whose job is to help the hospital network enhance their image with potential patients.
SO WHERE DOES THAT LEAVE YOU?
You don’t have the time or necessary skills to publish a newsletter to send to your clients & prospects each month. And you can’t afford to have a media specialist dedicated to creating your newsletter month after month. The solution? Outsource!
But even outsourcing a client newsletter can be a challenge – and it can be expensive. Pricing can go as high as $5,000 per year, or as low as….who knows. Now for $5,000 you do get the "Rolls Royce" of newsletters. But let’s be honest, between health care reform and the current state of the economy, everyone is on a tight budget, including you. And who knows how things will be in 6 months. So I think we can forget about the "Roll Royce" of newsletters.
Here’s an idea. Advent Information Services.
Since 2002 Advent has been providing benefit brokers & producers with a high quality newsletter to send to clients & prospects each month. Advent’s PREMIER newsletter costs $800 per year and is provided in PDF format, with the banner & header customized by Advent to the specifications of the benefit broker to provide the highest level of branding possible.
Still too expensive? NO PROBLEM.
Because of health care reform and the current economy, Advent developed their DELUXE newsletter for benefit brokers, which sells for just $189 per year OR just $20 per month auto-pay. The Deluxe newsletter has the exact same, professionally written articles on current issues & trends (Healthcare Reform, Health & Wellness, Voluntary Benefits, Consumer Directed Health Care, etc.) found in the Premier newsletter. You can even cancel the auto-pay at any time with NO penalty.
The difference?
The Deluxe newsletter is provided in a Microsoft Word template designed & copyrighted by Advent. It has a very professional appearance and includes a banner and header that the broker can customize in less than 2-minutes to reflect the image and brand of their business. You can even delete an article and replace it with one of your own for a more personal touch.
Then re-save the Word document before distributing it to clients & prospects. If you prefer, you can easily convert the Word document into a PDF file to send to clients electronically. If you don’t have the Adobe Acrobat software to convert the Word document to a PDF file, Advent will provide you with a link to FREE software that will convert your newsletter to a PDF file. Relax, the free software got a 4-star rating from Cnet, a leading technology & software magazine publisher.
As for Advent, they have a Better Business Bureau A+ Rating.
Now the only reason you don’t have a monthly newsletter to send to your clients & prospects is that you have not visited Advent.
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