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Annemarie Berukoff
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How to Get More Comments on Your Blogs - Why Engagement Works Better than Authority

Published on 3/31/2014
For additional information  Click Here

Are you getting enough blog comments or

NO blog comments?


It may not be your fault.


Whether blogs are used for the right purposes or not, blogging is still a popular pastime and/or serious marketing mission. 

You write and write - try to educate, share personal experiences and value, both emotionally and logically. But where are the comments? 

Did you know that some blogs may get 1000's of visitors per post and still get no comments? Others get fewer than 100 visits per post and receive many thoughtful comments.

So its not lack of critical mass of traffic that makes a difference.


Here’s a good rule of thumb…

If your posts are regularly getting less than 300 visits in their first day of publication, you don’t have an engagement problem, you have a traffic problem.

The secret to getting blog comments  boils down to this - It’s about your particular style, tone and voice.

Don’t be a know-it-all.  At least not all the time.

There’s a big difference between an authority post and an engagement post. Don’t expect thoughtful comments when you publish an authority post because as an expert, there is no opening for discussion. Nobody wants to ask a stupid question.

Make no mistake, blog comments ARE NOT sales.  The end goal is NOT blog comments — at least not if you want to be in business for long.

If your goal is to engage readers and build a community on your blog you’ll need to check your ego at the door.


Try adding these three elements in your blog posts to start a interactive  discussions:


1.  Humility - personal business struggles


2. Incomplete thoughts - write short posts, share few facts and let your readers fill in the blanks in the comment section.

3. Speculation -  make a prediction about future changes,

 open up debatable topics and let readers add their own comments  

The bottom line is you need to understand the purpose of each post you write.  Is it a definitive piece intended to establish you as an authority?  Or, is it an engagement piece intended to build community and discussion?

Both can be lucrative for your business.

Let me know what kind of blogs you write or prefer. Personally, I think I am guilty of coming across as an expert whereas people want to relate their comments more to experience and expectation.  

For example, I look forward to learning more about your online shopping experiences ... what you like or don't like.



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Read more about this blogging discussion and examples here. 

Member Note: To comment on this PR, simply click reply on the owners main post below.
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