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Annemarie Berukoff
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Annemarie Berukoff   My Press Releases

Going Fishing in New Digital Economy vs Blogging in Internet Marketing Circus

Published on 9/15/2014
For additional information  Click Here

Our economy is based on spending billions to persuade people that happiness is buying things, and then insisting that the only way to have a viable economy is to make things for people to buy so they'll have jobs and get enough money to buy things…Philip Slater

A brief story can sometimes summarize the Big Picture Digital Economy better than a whole book!

Imagine a self-sufficient island with 10 men who can make their living and feed their families by fishing with their own poles from a communal boat. One day a salesman shows the men a more technical way of fishing by using a large net instead of poles. 

Now it takes 2 men to catch the same number of fish as 10 fishermen could with individual lines - one to pilot the boat and one to handle the net. The island's population remains as well-fed because 2 fishermen can provide the food they need.

It also means that 8 out of the 10 fishermen are no longer working. The unemployment rate has risen from 0% to 80%.

So how can we apply this story to the new Digital Economy?

  • Who is going to deliberately try to stop new technical developments?
  • Who is going to try to redistribute the wealth via taxes from successful, fewer  workers to more unemployed? 
  • How will the displaced workers find new jobs in a new economy?

A home-based business using modern resources and trends may sound interesting.The Internet landscape may seem to have potential - certainly massive advertising, programs and successful marketers proclaim their fortunes.

But let's talk realistically and honestly.  You are a fisherman, a white collar worker, a waitress, an hourly office employee, a stay-at-home Mom - what do you understand about internet marketing, customer relationships and making sales?

Do you really want to spend years and untold dollars learning how to be a mastermind on the internet in fierce competition with powerful brands with huge advertising accounts?

Personally, as a regular, non-business person, what I have learned about trying to market in order to gain traction on the internet - the trials and tribulations - can make great content for a book about how to stop income disparity in a home-based business. 


And so it has!

If you do not want to spend years and untold dollars in the Internet Marketing Circus, then this new e-book will tell you another story about 


How Common Folk Win the Challenge of a 

Fair and Democratic Home Business for Every Family 

in the new Digital Economy and Age of Abundance.

Check it out here:  How 5 Stars Make Money Online

After all, going fishing is more interesting and important than blogging!

Questions and comments are appreciated. I look forward to learning more about your experiences and aspirations and hobbies. Fishing is certainly one of mine. We can set a convenient time to talk via mobile card.

Standing by to help,


Fair and Democratic Home Business Mentor

PS: My thanks to Paul Zane Pilzer for the fishing story inspiration. 



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