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Annemarie Berukoff
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Annemarie Berukoff   My Press Releases

How Motherlode Marketing Uses Total Brain Power to Help More People Power to Make Money in New Digital Economy

Published on 6/20/2016
For additional information  Click Here


How Motherlode Marketing Uses Total Brain Power to Help More People Power to Make Money in New Digital Economy

We will continue to see a convergence of the digital and physical world.Those who conquer that trend will be the market leaders …JohnPhillips


Some people may be curious about how their brain works … others may leave it as a " mysterious black box." Some people may drive a car and never look at the engine, but I believe the more you understand the mechanics of operation, the better mileage and stress-free journey can be enjoyed. 

Your brain's system uses its main sales gatekeeper as emotion first, then logic second. And this fact alone makes for serious discussion.

Here is a very basic explanation. Your brain can been compared to a house filled with different rooms for different functions. The back of the house is for sensory data collection - movement, sight, physical reaction, etc. The front of the house is for association and comprehension of sensory data - what do I do, how do I plan, what is the best decision?

Now, there is a critical element called the amygdala. It is placed in the middle in a space about the size of a walnut and its function is to moderate EMOTIONS. It acts like the relay station and nothing passes from the back of the brain to the front unless it passes through this regulatory emotional history.


Now here is the point. Clever copywriters have figured out how to sensitize our emotional triggers. Their choice of words stir up our feelings in order to move our logical connections to their desired actions. They may be more concerned about creating a demand because the product promotion will follow sequentially if the right emotions are invoked.


Now try this quick exercise:

Part A has 6 common emotional statements often used in advertising. 

Part B has 3 factual statements about our changing New Economy.


 PART A - common statements to stir up your emotions:

  • Do you doubt your security or future? Will you be a zero or a hero?
  • Do you desire to improve, live better than your neighbors ... better cars, home, family, career, vacations, etc.
  • Do you want to belong to our exclusive group - limited, you know? Your need for love is constant. 
  • Do you like instant gratification … quick weight loss, quick money
  • Be the first to try this new program - be smarter, look better, be trendy
  • Do you feel stressful or fearful - fear is a very real emotion where logic is often pushed aside and quick decisions are grabbed. All you need to achieve with your web copy is to suggest which action to take.


PART B: 3 logical statements about the New Digital Economy

1. The greatest real estate is now on your screen. Global e-commerce is $1.67 Trillion industry growing by 20% annually. Mobile dominance means that one out of every three online purchases are now made via mobile devices. The largest digital growth is with adults who spend nearly 3 hours per day on mobile devices.

2. Content marketing is a key strategy for building brand loyalty and cosumer realtionships, but there are real concerns about content saturation. The competition is gearing up more fiercely than ever to stand out, so what kind of strategy can stay effective?

How about starting with a generic conversation about the changing Digital Economy?

3. Finally there is a new home business resource that lays a Big Picture about what is emotionally and logically happening and how to make a balanced decision in this 21st century business model.


It defines how People Power can make Internet Profits with or without technical skills.

It outlines a logical Mindset Motherlode Map for every family with emotional needs to follow.

Check out Motherlode Marketing today.


Standing by to help you use your TOTAL BRAIN POWER!


Fair and Democratic Home Business Mentor

Motherlode Marketing short presentation answers many questions about how this unique, generic home business works. People Power creates Internet Profits so how can more families earn more money online? Big Picture sets the right six steps and Motherlode Mindset Map before joining any network marketing company. Right time for a social revolution with grassroots capitalism at its best. Let's talk - 1 800 515 9614

Member Note: To comment on this PR, simply click reply on the owners main post below.
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