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Appventurez Mobitech
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Why beacons are becoming a hit

There is no doubt, technology can turn anything into a super amazing thing. There are a lot more things which we are using without knowing how it is actually working. For example, lights turning on in just a flip, Wi-Fi signal instantly enabling internet browsing and many more things.


Moreover, there is no denial of the fact that every day new technology comes in order to take away our burden along with simplifying our daily chores. This time, technology has given birth to a new family member Beacon. Yes, Beacon is the young lad in the family born in the year 2013, though it has taken birth a few years back, even today it is very much present in the conversation.


Before knowing more about it, let’s first understand what it is.


Beacon is like a small Bluetooth radio transmitter which repeatedly transmits a single signal. And these signals can easily be detected by other devices accessible near the zone. It is a bit different as it does not transmit light, it simply broadcasts a radio signal.


These transmitted radio signals are made up of a combination of letters and numbers on a regular interval. And smartphones are behaving like a soul or nervous system of the beacon technology.


What is the purpose of it?

Beacon technology is meant for sending notifications and messages to the users in the zone. It simply sends a code with a message to the user in their mobile devices. Here, mobile apps are the true soul of technology. Through dedicated mobile apps, beacons codes and notifications can be easily decoded which then transformed into an actual message.


Types of beacons

There are various kinds of beacons which are mostly defined by size, battery life, resistance capacity. Here is a list of types of Beacons

Standard beacons

USB beacons

Parent beacons

Special beacons

Small beacons


Meanwhile, these beacons can easily and smartly be used in-

Events

Offices

Tours and travel

Education

Culture

Hospitality

Airports

        Retail is another sector that is re-shaping the future and other places.


Now, as we are done with the places it can be used, along with the types, it is also important to know how beacons are helping society. Let’s figure out its benefits one by one in order to gain a better overview of the whole concept


Versatility

Earlier beacons used to come in the size of an apple, now with the passage of time and technology, beacons come in different sizes, shapes, colors, etc. To make them even more advanced and modern, some beacons are UV and water resistant and also withstand any particular situations.


If you are a startup or a good build enterprise, investing in this technology can offer you fruitful advantages faster.


Security

Security was the concern, security is a concern and perhaps it will remain a concern until and unless there will come a cure for it. Anyways, this beacon technology is quite secure that simply differentiates it with other technologies like     Wi-Fi, RFIDs, GPS, etc.


Beacons are secure because they simply broadcast outbound signals, that is why there tends to be less security risk associated with it. Moreover, they are also safe due to unique code signaled through it which can only read by the mobile apps.


Hence, if you are planning to develop a beacon based mobile application for your business, it is essential to go ahead by choosing the best app development company.


Precise

The highest selling point of beacons is that it can target the audience even inside buildings, specific areas and in front of specific products.


GPS can be used for location-based services, Wi-Fi can be used for a particular range whereas Beacons comes up with a variety of ranges and is designed in order to provide indoor and outdoor networks.


Insights

Beacons seem as a multi-functional device, as it can easily monitor temperature, humidity, traffic, and other interactions precisely. With it, you can also gather user-generated data and insights.


Engagement and data transmission

Once your user is done with downloading the app, it will be easier for the retailer or businesses to push messages and notifications to their device without the need to cross the hurdles.


One can easily go ahead with developing an app based on the same technology along with a well-planned strategy to create a valuable experience.


Dynamic

Beacons are absolutely dynamic, can be personalized apart from leading better user engagement. After tracking your customers, you can simply promote your products and information at just the right time.


The process will help you in giving you a personalized touch while sending relevant information to the users be it about the notifications, promos, discounts, etc.



These are a few of the benefits of Beacon technology among many and there is a long list of the same. In the end, beacons are the way through which you can understand your audience, supporting and complementing your marketing activities.


Though the technology is relatively fresh and in its youth, it is one of the tech trends among many. There are many more technology trends in 2020 which are going to transform the economy in a smarter way. Know about tech trends in detail and make the best use of them in a precise way.
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