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SELECTED PRESS RELEASE:
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posted on:
11/10/2011 9:52:15 AM EST
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Have Top TTA (Chapter 5)
IBO, IBOToolbox, Social Media, Social Networking, Achievements Unlimited
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Always be an IBO with TTA - Total Top Attitude
In Chapter 4 we discussed why an IBO should have confidence in marketing, including MLM, with the present day low cost and effective availability of social networking over social media. Even Fortune 50 companies, like Pepsi, have cut their traditional advertising budgets, including Super Bowl advertising, to redirect those budget dollars into social networking.
One of the most important first things that an IBO must do is to focus on a business that they can be committed to, and decide on "their best positioning." Positioning yourself for the long-term is very important. Positioning questions you must ask yourself: 1) what makes you different that you can live up to consistently?, 2) what makes your product offering(s) different and better the product(s) can live up to consistently?
Once you have decided on the proper answers to those questions, then you must decide on unique, consistent ways to communicate those differences over the long term. Also, always be sure to follow up with your customers to ask if you are adequately "living up" to your positiioning.
Best regards,
Roger and Pamela Foulks
Achievements UnLimited Companies
Bradenton, Florida, U.S.A.
www.ibourl.com/7y0 (Follow us here for Social Networking Training and Advice)
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