|
SELECTED PRESS RELEASE:
|
|
|
posted on:
4/18/2012 11:12:41 PM EST
|
Your "Elevator Talk"
Stiforp, Talk Fusion, Mannatech, Legal Shield, Cloud Zow, ViralPrint, LeadNetPro, Lyoness
 VISIT WEBSITE (learn more)
|
When people tell me “I’m not in sales.” I usually smile because I know everyone is in sales.
Ministers, Plumbers, local politicians, ambulance chasing attorneys, McDonalds counter help, your 2nd graders teacher - everyone’s in the sales profession
An Elevator Talk is a 30 to 90 second overview of what you do - why someone should care - how it helps and what your audience's "next step" should be.
Metaphorically - you have a prospect "trapped" in an elevator with you. You ask them - "what do you do" - they tell you. The moment of truth comes when they ask YOU - "So...what do YOU do?"
When people ask the question, "So what do you do for a living?" you need to be concise - specific and memorable.
It’s disturbing how many people are not memorable. Not bad people - but ineffective at the simple art of promotion.
Some of the shortfall is competence - some laziness - some physiological - the "I'm not worthy" syndrome.
All of it is correctable.
In a competitive economy, your sales processes and systems need to be top notch.
Your elevator pitch can't be uninspiring or unmemorable or boring or "on the fly".
Practice - Drill & Rehearse your "commercial" once you’ve come up with one that captures people’s attention.
Here are a couple commercials I borrowed from one of my marketing mentors Tony Rubleski. He's all about marketing and makes his living speaking - coaching and authoring marketing books.
What do you do Tony?
"I perform marketing exorcisms"
"I’m in town today to perform a marketing intervention"
Your "Elevator Talk" needs to be short - sweet and to the point
What do you do Bill?
"I help businesses market their business online"
"I sell businesses the tools they need to increase their online business"
This is who I am - this is what I do - this is why you might want to hear the "rest of the story"
It's a starting point - a platform from which to ask for permission to recontact and to ask for the information necessary to recontact (what phone number - email - etc)
Have fun with "in person" marketing. It's a real opportunity to test what works and hone your communication skills
To your Great Success
Bill Bateman - that's like Batman with an "E" in the middle - Virtual Networking Opportunities
PS - the link attached to this post is to my Stiforp business opportunity - Do You Need Leads for your business? - Want more Leads with less effort? - Tired of Wasting Money on Stuff that doesn't work? Stiforp requires you invest $49 1 time and $9.95 a month but you can take a free tour just by clicking on the link
|
|
BUSINESS OWNER COMMENTS:
|
leave comment
|
|
** You need to be a member of IBOtoolbox to comment. Click Here to create free account.
|
 | | Hope I answered your question on the phone Lindsay - I think it's becuase it's an older post. We used to call press releases Blog posts on IBO. Thanks for asking. |
| | |  | | Great PR Bill! Just curious, how did you get it to say it was a blog post instead of a PR? Thanks! |
| | |  | | Next Time I am in an elevator I will think of Bill Bateman'PR
Thanks Bill |
| | | | | I have multiple elevator talks for various businesses. I help people turn their everyday shopping into substanial increases in their net worth - that's my Lyoness elevator talk |
| | |  | | I make people happy about how their home or office smells. That's my elevator talk. OR - I show people how to make a an extra income making people happy about how their home or office smells. |
| | | | | Thanks Vernon. It's an important skill set for every person that's new to selling. |
| | |  | | We've talked about this - you and I - and I'm always interested in watching newer people fumble and stumble. Should be as easy as breathing. Thanks for the nice overview. |
| | |
|