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posted on:
10/10/2011 6:57:38 PM EST
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Why Savvy Consumers Bypass Opt In Pages
savvy consumers, opt in pages, bypass opt in pages
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Here’s a question for you. Would you fill out a contact form (name, email and phone number) in a store just to browse around? Chances are you wouldn’t. The reality is we don’t even expect to do something like that. The businesses where I have filled out a contact form have been places where I have chosen to do business and was perhaps led there by there advertising. They invested in me before I invested in them.
Come on online marketers, how much are we really investing in people before we ask them for their contact info? I know I’ve been guilty. What about you? I know a tailor who has clients who visit his store and spend thousands of dollars and he doesn’t pressure them to get the contact info. He gets it all the time because of how meticulous he is when he is serving them to earn their business. In fact they generally offer referrals in the process just because they feel as though the only way their friends can get in this new club (The Tailor’s Club) is with their help. Now that’s positive peer pressure in a big and profitable way.
Here’s where I’m taking this article. What if we helped people feel as though they were so special that they were joining our “club” of sorts and they would be doing their friends a favor by passing their names on to us. That would be awesome. Of course things to work that easy in real life. The internet is really a different animal. It’s constantly changing. The reason is because the people (our prospects) are growing more savvy everyday and beating us at our own game.
Folks who use the internet fairly regularly know the tricks and the traps. They know “opting in” to receive info means possibly being bombarded with info they don’t want. The ones who decide to play the game, use “junk email addresses” to get what they want and leave us thinking that our list has just been added to. The truth is because of the bombardment and lack of understanding by marketers, our prospects have just done what comes natural, “SURVIVING”.
So what do we do to earn the trust of potential prospects so they do opt in to our lists? You guessed it. It’s time to give more that we’ve given in the past. People respond to being appreciated and thought of as intelligent. So no more of this bombardment of spam and senseless mumbo jumbo. The strategy is simple. Just observe how brick and mortar stores and businesses that operate at trade shows. They offer conversation. They offer samples. They offer intelligent answers to intelligent questions. They even offer kind words about their fiercest competitor. We could learn something here. After all of the service to earn respect, they ask not for an order all the time but contact information to provide additional benefits,facts and features or their offering. The prospect has just agreed to opt in. Get it?
What we can do in our arena is a little bit different but it can produce a similar response. An “Optional Opt In” process. When a prospect arrives at our splash page, let them feel comfortable enough to choose to opt in or not. It shows them that we’re not starving for them to be on our list. After all they can keep on surfing so easily on the internet at the blink of an eye. How about this for being bold, “those who choose not to opt in can be given the same opportunity as those who choose to opt in. They would be able to view the same additional information that those who opt in are able to view. Of course at some point there has to be a time where our prospect makes a quality decision to say yes, I want to opt in or no, I don’t want to opt in. All we can do is put the information in front of them. One caveat that that could be considered would be to encourage the prospect to opt in would be to give a special offer of significant value if they choose to opt in.
Long story short, we are in a season of savvy consumers who understand the tricks of marketers. They are tired of playing games. Let’s give them what they want and perhaps we’ll get what we want as well.
Stay in the game,
Ced Reynolds
(909) 263 4569
Skype: cedreynolds
To see a sample of an Optional Opt In Strategy visit tinyurl.com/yoursurfbiz or listen to this Audio Link cinch.fm/cedreynolds/teach-me-to-profit/295429
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 | | Interesting Blog, Interesting way of looking at it. Keep up the good blogging Ced
A Good Tweet fro your work.
TeamSig - Sig |
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