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Pastor Ced Reynolds
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Pastor Ced Reynolds   My Press Releases

5 Rules of The Funnel

Published on 7/2/2016
For additional information  Click Here




Most of the folks online who have been doing online marketing pretty much understand the rules of the funnel. God knows lots of us have entered into funnels and bought nothing to buying everything along the funnel journey.


Putting together these rules of the funnel is something that just crossed my mind as I was reverse engineering how we get in funnels in the first place. Now, I realize not everybody will agree with these rules but not everybody agrees with how to run a household. Oh well!


5 Rules of the Funnel


1. The Irresistible Offer


The very first rule has to do with why people enter the funnel in the first place. The irresistible offer has a whole lot to do with it. The smart marketer will present so much value up front that the consumer has to wonder what in the world is on the other side of opting in to the marketer's list.


You've no doubt heard some of the marketing gurus talk about the irresistible offer. It's that offer that an avid consumer just refuses to pass up. The fact that the initial offer is generally free makes it that more irresistible even though the consumer knows they will yet be on another proverbial list.


The irresistible is without question the most prized rule of building our list as marketers and definitely a good way to go to get prospects to see what we have awaiting for them in our funnels.



2. Deliver More Than Promised


So the consumer has bought into the irresistible offer. Now what? Now is the time for the marketer to deliver what he/she promised but even do better than they promised. Delivering more than promised is the rule that gets the consumer who may have entered the funnel with a little resistance to continue to take the rest of the journey. It definitely fits the bill of the “lay down customer.” They'll buy everything you put in front of you after you've delivered more than you promised


The key to delivering more than promised is that it just doesn't happen one time. It's a way of the entire journey of the funnel. Of course the prospect doesn't discover this until they enter the funnel. Once they see the first over delivery, then the second and then the third, they come to expect the marketer is a consummate professional who knows a thing or two about customer service.


Delivering more than promised is the second rule of the funnel that helps the consumer continue on the journey of your funnel. Just keep on delivering more than promised and in time, you'll get back more than you imagine.


3. Develop Relationship Through Education


The first part of the relationship building happened long before the consumer entered your funnel. They were most likely studying your squeeze page and identifying why they should take the step to opt in.


The relationship begins to be formally formed as the consumer enters the funnel and discovers a new world that you have designed for them. The over delivering on your promise is also part of the education process.


Education can't be spoken highly enough in the arena of online and mobile marketing. When a prospect enters ours funnel, we now have the greatest opportunity to let them know who we are and how we operate as a professional marketer.


When we spend the time to send email correspondence to them systematically educating them in the area of our expertise and their expectations, we are cementing a relationship that can be long lasting.


It is the rule of education that builds our customer base and keeps them venturing into the various funnels we'll ask them to enter over time.


4. Ask Consumer For Permission To Sell Them


While education is crucial in keeping consumers browsing and making no pressure purchases, it is asking them for permission to sell them that sets us as marketers apart from other marketers. How many times have you entered a funnel to feel like you were assaulted with the first stop in the funnel? What about that first email that nearly took your head off pressuring you to buy something now?


Permission selling is a lost art. It's simply being kind enough to ask a consumer for their permission to consider our offers and see if they are of value to them. This is where the combination of rule 3 and rule 4 work together.


Educating our customers and asking them for permission to present offers from time to time is how we don't offend and run our customers away. Of course not all of them will stay. Some of them won't even stick around long enough to receive the education. It's because of the way they have been treated by other marketers that causes them to slip away.


We we educate from an honest place and ask for permission on top of that, we develop loyalty from our customers. Rule number 4 is one you'll want to remember.


5. Sell Consumer As Much As They Can Afford


Just because we've asked for permission to sell doesn't mean this is the time to turn into a “guidance counselor.” We have to remember the name of the game we play is making sales. Now that we have permission, it's up to us to make our offers available (in a systematic fashion) to our prospects.


Making a decision is taken away from a prospect if we don't present an offer. As marketers we paint a picture of what things will look like, feel like and be like when the consumer makes the purchase of our product or service.


Selling isn't a dirty term. When it's done right, everybody involved wins. Think about it this way, the more we sell to our customers, the more everybody wins. They get what they want and we get what we want. What's not to like about that?


Ced Reynolds, Author of INNOVATIVE LEADERSHIP 

How To Market Your Small Business is a complimentary 10 module series that will help you see yourself receiving the leads and buyers of your offering. Click here to start your journey in a fresh new environment your already feel you know about. 




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