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Pastor Ced Reynolds
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Pastor Ced Reynolds   My Press Releases

Marketing To Marketers is Dead

Published on 7/11/2016
For additional information  Click Here


The way things work in online marketing is to get customers to optin to our forms, develop relationships and market to them until they buy. The challenge is marketing to marketers is flat out dead. There is no reason for you to buy what I'm offering if it's not what you're looking for. The chances are, many marketers only buy because they see more promise in another opportunity. The problem is they will approach marketing the same way and that is to start marketing to their fellow internet marketers once again the same way.


How The Game is Played


I'm going to share three simple and very sensible observations I've made over my 30 years in advertising. I must warn you, most of what I'll be sharing will involve personal experience as well the experiences of marketers with various levels of experience.


Utilizing the internet is a big part of what most of us online marketers do on a daily basis. So many of us spend time marketing to each other, we forget or don't realize there is a segment in the business population that are virtually untapped. For the innovative marketer, that's the inexperienced marketer.


What I'll do point out three areas that will show you how innovative marketers are the greater beneficiaries of marketing to marketers.


1. The Innovators Entice the Inexperienced


One of the things innovative marketers do is observe inexperienced marketers. In many cases, these are really their prime prospects. They are the ones who will continue to buy their offerings with the anticipation of finding “the magic pill.”


Innovative marketers are truly filling a need. Their experience has taught them to find a hungry crowd and feed them. Give them drinks to quench their thirst. Give them knowledge to feed their minds. Give them hope that things will change.


Many inexperienced marketers spend so much time trying to find short cuts to success.

They fail to get to see the problems their businesses face and how they might be able to really learn to become good marketers themselves just by paying attention.


Here's where the innovative marketer profits from the inexperience of marketers who are trying to “hit home runs” instead of taking things step by step. There are no short cuts to success. Every marketer has to pay the price. Even the innovative marketer.





2. The Inexperienced Try and Fail


What the inexperienced marketer might want to consider is learning what it takes to have insight into the needs of a potential client. Innovative marketers are not looking to make a sale outright. Their role is fact finding on another level beyond just an observer.


The inexperienced marketers might also consider what it takes to make a good impression on potential clients and come to the table with confirmed observations. It lets the client know their care and concern is genuine.


Many inexperienced online marketers who market in this fast pace internet world sometimes forget that on the other side of our emails, phone calls, text messages and ads are real people. That's why the inexperienced marketer would do good to learn an approach that works. That is what sets the innovative internet marketer apart from the inexperienced internet marketer.


For some reason, we been fed the idea that we don't have to get people to know, like and trust us doing online marketing. The truth is, we may have to develop more of the know, like and trust relationships. People eventually buy when these three components are solidified in their minds.



3. Innovators Win While Inexperienced Get Schooled


Here's a strategy that is used quite frequently.


a.) The Freebie – The free offer is the non threatening super value added deal that gives the client a chance to investigate the claims of the marketer and see the benefits of the offer on a limited scale.


The client who takes the free offer typically knows these kinds of offers are limited in scope and are only to get them familiar with the product or service. (see example of free offer I use)



b.) Step Up – The upgrade offer is virtually the same offer as the free offer. The difference is there are most generally a boat load of enhanced features and benefits the client can take advantage of only because they've chosen to become a paid customer.


c.) Go Pro – This is the offer with all the bells and whistles. This offer is the one the client feels so strongly about the product or service they are compelled to share it with their fellow marketers.


The ultimate upgrade offer is the highest price offer with the highest value. In the case of the products offered via the internet, often the highest price offers come with the ability to be an affiliate where the marketer can earn an additional income.


So how do you know if you're an innovative marketer or an inexperienced marketer. The proof is the results you get marketing to marketers. The truth is marketing to marketers is dead for inexperienced marketers while it's alive and well for the innovative marketer.


Find out how some of the top innovative marketers go beyond marketing to marketers. Click here



Good success to you,


Ced Reynolds

Author of INNOVATIVE LEADERSHIP - A leadership resource for leaders of leaders.


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