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posted on:
5/23/2012 3:58:58 PM EST
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Keeping it fresh. Are you updated?
advertising, update, internet marketing,
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Internet marketing must be kept fresh and up to date.
Studies have shown the length of time a campaign remains effective is not necessarily the result of too much frequency but rather the creative copy. Some of the many factors that may shorten or lengthen the effective life of an advertising campaign are:
When the economy is tough, small businesses with tight budgets need to find new ways to stretch their advertising dollars. One method is to refine ads to keep them fresh and unique.
Before you write any ads, survey the competition's ads that are currently running for your keywords. You don't want to copy their ads, but want to know what they are doing so you can do something different. Knowing what the competitors' ads look like helps you craft ads that stand out. The following are some proven techniques to help differentiate your ad from the pack.
Break the mold in your ad copy
Ask a question that addresses a need. "Need more widgets? They have them in all colors." Questions help pull consumers into your ad and get their attention. Another copy-writing technique that grabs readers' attention is to create ad copy that is a bit offbeat or so bizarre that the reader is compelled to click on the ad to learn more. Be aware that this technique can be easily overdone, so use it sparingly.
Add seasonality to your ads
Many marketers are lazy. They run the same ads year round despite the changing of the seasons and holidays. Taking the time to update your ads to work in holidays or seasons can bring a big return. Ads that reflect the current holiday better connect with consumers and help catch their attention. Consumers know your offer is current -- and since the holiday is on their mind, your ad speaks to them directly.
Identify what makes your company unique and include that in the ad
Why should consumers choose to do business with your company? What makes your company better than your competitors? If you can succinctly identify your company's unique selling proposition, you can differentiate your company from the herd. If your company has been in business for 50 years, use that. McDonald's converts many a family by telling them how many burgers they have served. You may be able to include only an abbreviated mention of your unique selling proposition in the ad, but don't worry. You can expand on it in the landing page.
Lastly do not run ads that have old dates
How many times to you go to watch a video or read ad content that have outdated material. Ads that are two or three years old. What does that have to do with today? Nothing, it is just lazy on the part of the company. I go right past most business opportunities that have outdated material. I am not interested in what happened two years ago. How is the company doing today? That is what is important.
Hope this will help you,
Debi
Yellowrosesbydeb
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 | | Great insights into business development and marketing. thanks for sharing. |
| | |  | | Good content as usual Debi. Here's one to add to your list. Christmas is July may have become a marketing gimmick, but Christmas at Valentines Day is just lazy. |
| | |  | | So true Debi. Thanks for sharing. Tweeted. |
| | |  | | Very important to keep things fresh and up to speed. Great blog Deborah. |
| | |  | | Very important to keep it fresh indeed, its all up to us self as marketers to get the lates info and updates all the time, and not allways sit there and believe that it will drop down on us. I read your blog with interest and like it a lot. Can recommand to read it folks, and will share it.
Sig - TeamSig |
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