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posted on:
6/25/2012 1:38:30 PM EST
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Mistake Number Three: Overselling
successful internet marketing, making money online, SFI serious internet income, tripleclicks
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Making promises your product does not fulfill; a great way to make initial sells and an even greater way to make sure you don't get any return business. Be honest about your product, point out why it would benefit your customers to purchase the product by being honest about what it will do for them.
People read – and believe – your sales page. You may think that no one reads those things, but they do! And they expect your product to perform as described. If you say, “Thinner Thighs in Two Weeks,” that’s what they expect to see. Don’t make promises that aren’t achievable.
If you don’t fulfill what you say, they will be upset. They won’t blame the extra cookies they had after dinner each night this week or the ice cream sundae they chowed; they will blame YOU and YOUR PRODUCT. If there are limitations on performance, make sure you clearly state them on your sales page. In other words let them know that for thinner thighs, they need to use your product while putting in an effort to clean up their diet.
If the product doesn’t work, they will tell their friends. Mad customers talk – online, in person, in forums, you name it.
While you want to tout your product’s capabilities and present it in the best possible light, make sure the results you’re claiming aren’t only possible, but likely, if the product is used as intended and recommended. If the results you cite in your sales copy are not typical, be sure to note that as well. Otherwise you may face the wrath of unhappy customers. And that is not fun.
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