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SELECTED PRESS RELEASE:
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posted on:
2/21/2012 4:11:26 PM EST
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Magic Johns and Sean P'Diddy Combs Form New Networks
Magic Johnson, New Gig, Comcast, Revolt, Aspire
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After evaluating more than 100 proposals, Comcast has settled on 4 networks to broadcast their network content exclusively on Comcast. Two are African American and two are Hispanic. It was previously leaked that Diddy was interested in dabbling in his own network. Today it was announced that his Music and Lifestyle network, Revolt is included in that lineup. It was also revealed that Magic Johnson will also form his own family and entertainment network called Aspire. The released details go as follows:
African-American Category:
· Aspire: Spearheaded by Entrepreneur and NBA Hall of Famer Earvin “Magic” Johnson, in partnership with GMC TV, Aspire is dedicated to delivering enlightening, entertaining and positive programming to African-Americans families, including movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs. Aspire will celebrate the successes, achievements and accomplishments of the African-American community and create new opportunities for the next generation of African-American visionaries. The network will launch by summer 2012.
“Aspire will be a network that encourages and challenges African-Americans to reach for their dreams and will appeal to all generations. Aspire will celebrate our heritage, our groundbreaking achievements and the fearless talent that has shaped American culture. I’m most excited about Aspire creating opportunities for the new voices, new visions and the next generation of storytellers,” said Earvin “Magic” Johnson.
· REVOLT: Proposed by superstar and entrepreneur Sean “Diddy” Combs and MTV veteran Andy Schuon, this network is designed to have programming inspired by music and pop culture, including music videos, live performances, music news, and interviews and will incorporate social media interaction for music artists and fans. The network has entered into an agreement to launch in 2013.
“REVOLT is the first channel created entirely from the ground up in this new era of social media” said Sean “Diddy” Combs. “We’re building this platform for artists to reach an extraordinary number of people in a completely different way. REVOLT will be live, like all great moments in television history. REVOLT will also be immediate, like today’s social networks. We know it was a highly competitive process and we want to thank Comcast for this opportunity to truly change television with REVOLT.”
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