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Dominic Goss
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Dominic Goss   My Press Releases

5 Great Email Marketing Tips

Published on 8/30/2017
For additional information  Click Here

It's not enough to just have email marketing in place--you

need to make sure you do it as well as possible.

A quick Google search will show you that hundreds of
people are out there giving it a shot on a regular basis,
but if you're even remotely serious about making a profit
with an affiliate marketing campaign, you want to put your
own strategies into high gear.

So, without further ado, here are 5 highly useful tips
that I've been following for the last few years to
turbocharge my email marketing campaigns.

1. Brevity and the Hook

It's no secret that people these days have less patience
than any other generation in history.

They're used to seeing what they need, absorbing what they
can from it and moving on in a matter of seconds.

The average piece of text has 3-10 seconds to hook a
reader and an email has, at most, 51 seconds to make its
point. That's not a lot of time.

So, an email newsletter is not the time to write an epic
report on the advantages or value of any given tool you
may have developed, nor is it the place for an article you
wrote.

To start with, you need to hit your readers with a
powerful hook. The place to do this is both in the subject
line and in the first line of your email.

Too many people assume that a powerful subject line is all
they need, but the subject line only gets someone to open
the email, not read it.

Always include the first name of the prospect, which you
should have gathered with your opt-in form. With Aweber,
you can use the %FIRSTNAME% tag to insert it into a
message or subject.

Then, use a hook that speaks to the needs of your reader.

Questions, bold statements, or lists of valuable topics
can be good hooks, but the simplest and most successful
method is simply to state how the email will benefit them.

On top of capturing attention, don't expect to be able to
hold it for more than a minute. Keep your message
short--less than 400 words and oftentimes much shorter.

With a webpage, you can use images and links to hold
attention, but in email, text is all you get, and it needs
to be brief.

2. Make It Scannable

Along the same lines as brevity, you need to make sure
your messages are nice and scannable. This should be easy
enough--it's the same rule you use for your landing pages.

The good old-fashioned wall of text doesn't get the job
done in the modern world of short attention spans.

Use short lines, line breaks, and lists to break up text.
Here's a good example for you:

Dog training is no walk in the park. You're probably
ripping your hair out right now trying to figure out how
to get your dog off the couch or away from your trash.
However, it doesn't need to be like that. It starts with
taking control of your dog--being the alpha leader and
holding their attention long enough to instil confidence.
First, you need to create a pack structure in your home.
Then, you need to develop a training routine to show your
dog how to respond to your commands. Then, you need to be
persistent. Click here for my free report on finally
taking control of your house as the alpha leader.

This wall of text is full of information, but someone just
scanning their email might completely miss it.

Here is how it should look with the right formatting:

Dog Training Is No Walk in the Park

You're probably ripping your hair out right now trying to
figure out how to get your dog off the couch or away from
your trash.

However, it doesn't need to be like that.

It starts with taking control of your dog--being the alpha
leader and holding their attention long enough to instil
confidence.

1. You need to create a pack structure in your home.

2. You need to develop a training routine to show your dog
how to respond to your commands.

3. You need to be persistent.

Click here for my free report on finally taking control of
your house as the alpha leader.

It's broken up, the headline is capitalized and the key
points are numbered out to show exactly what the reader
will gain by clicking on that link.

They can scan it in a few seconds and decide whether to
read the whole thing or click on the link.

3. Active, Action-oriented Voice

I can't count how many newsletters I've read that used a
passive, boring voice. If you plan on telling someone to
do something at the end of your emails, you need to keep
the voice active, pumping energy into your writing.

What do I mean by active voice? Here's an example. The
first one is in a passive voice:

You are going to want to spend time trying to teach your
dog to respect you.

Now, look at the exact same sentence with active verbs:

Train your dog to respect you.

It's that simple. Instead of all the qualifiers and
wishy-washy sentences, you go straight to the point and
share an action your reader can follow.

This way, when you say "visit my site," it appears more
natural and they're primed to follow your lead.

4. Enough Content ... but Not Too Much

Email marketing is a tricky business because it needs to
be full of useful information, but too much can water down
your selling points.

My usual advice here is to provide a single, tangible
piece of advice in every email you write.

This ensures that you always have a piece of valuable
information, but not so much as to overwhelm your readers
or dilute what you're selling.

It also ensures your messages are never too short. Sure,
they need to be less than 400 words, but 150 words is too
short if you're trying to offer sound advice.

5. The Call to Action

Every single email you write should have a solid, powerful
call to action. I know what you're thinking--"But I
thought I wasn't supposed to hard-sell in every email!"

I'm not talking about hard selling. I'm talking about a
call to action. Not every call to action needs to say "buy
me."

Instead, every email needs to elicit some reaction from
your readers to keep them engaged and prepare them to make
the big leap when you finally do say "buy me."

Examples I've used before include calling for someone to
return to your blog for a long article that wouldn't fit
in an email, or having them visit a news site to read
about a niche-related topic.

You could also call them to take action on a particular
piece of advice you wrote in an email, or solicit them to
keep reading and check for your next email in X days.

Marketing via email is an extremely powerful tool. But, it
needs to be done in a way that speaks to the needs and
desires of your readers.

They're short on time, limited in patience, and only
willing to do so much at your command. So, be brief, make
it scannable, provide value, and always give them a
tangible action to complete.

I can all but guarantee that if you do that, you'll see
higher conversion rates and lower unsubscribe rates.

Hope you liked the newsletter. Before you go, I want to
make sure that you have checked out Patric Chan's cool
video on building a profit online:

==> CB Passive Income

Buy through this link and I will give you 2 bonus reports.
"Subscriber Secrets" and "Grow Your Online Sales".

Member Note: To comment on this PR, simply click reply on the owners main post below.
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