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SELECTED PRESS RELEASE:
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posted on:
6/19/2012 7:40:39 AM EST
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Your Step By Step Guide To Creating Super-Responsive Classifieds
Craigslist ads, motor club of america, TVC, MCA
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Here's ten easy steps that will help you compose a great ad quickly. Complete each step in sequence and you'll put together a winning ad right before your eyes. Two samples follow.
(1) What product or service are you ultimately marketing with this classified ad?
(2) From all of itsí unique characteristics, features and advantages that are helpful to customers, pinpoint the single most appealing benefit from the prospectsí viewpoint.
(3) What is the strongest motivating force underlying the purchase of your product or service?
(4) List the title of your chosen publication. Identify how the rates are calculated by the publication. Estimate your total cost. If you're charged by the word, estimate your cost at twenty-five to thirty words. If charged by the line, base your estimate on three or four lines. Create a unique key that identifies the publication as the source of the inquiry.
(5) List all the contact information a prospect needs in order to reach you. Your name and address, telephone, fax, 800 number, E-mail address, are all possibilities, but your space is limited. How do you want your prospect to respond? Include the key in this section.
(6) Create an irresistible FREE offer. Make it relevant. This is your response generator. Make a huge promise to your prospect and offer it free. Make the prospect feel that he has absolutely nothing to lose by contacting you for more information.
(7) Write three different possible headlines. Appeal to the interests of your prospect while promising to improve his or her life in some very important way. Select the headline that most effectively arrests the attention of your target prospect.
(8) (Optional) Extend your headline into a sub-heading. Add more benefit-rich descriptors to create an even stronger appeal. A subheading can only be used where space allows. When youíre paying by the word, it's likely more profitable to go with only a headline.
(9) String together the three (four if you're using a subhead) essential components of your ad.
(A) The Headline -- to attract attention
(B) The Offer -- to stimulate a strong response
(C) The Contact Information -- to enable the reader to reach you, thereby identifying himself as a qualified prospect.
(10) Refine your ad. Fit it into the amount of space you planned for. Pare it down to contain only the most vital words. Edit for power. Edit for clarity. Edit for waste. Now you have an ad that's ready to generate response.
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 | | Thanks ralf have a blessed day |
| | |  | | Great blogpost.Thanks for sharing the nice written content here. Keep up the great work and have fun with ibo social network. |
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