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Stephen Thomas   My Press Releases

20 Tips for Writing Effective Articles for Your Blog

Published on 4/17/2017
For additional information  Click Here

Guest Post by Aly Chiman @ Alychidesigns

Want to write effective content for your blog but facing problems? Don’t worry. Follow these simple tips to become an expert web content writer. It’s not difficult, it is just a matter of following few guidelines which almost everyone can.

Let me start with my own example:

I started writing on Helium in 2005. For next 3 to 4 years, I kept testing my luck on all available writing platforms and even worked for clients as a freelancer but the more I wrote, the more it became clear to me that I need to improve. This was the time when I started to read about how to produce quality content and it has really helped me raise the bar to a new level. Now I really feel comfortable to write on my blogs and for clients.

So today I want to put in words what all I have learned over time. The sole aim of this compilation is to help newbie bloggers in writing effective content.

1 | Write about what you Love

Avoid attempting topics that do not fascinate you. Though every mediocre writer can produce quality content on any sort of topic after thorough research, but can never compete with the one writing with passion and love.

To be a great writer you need to sync your words with beats of your heart and feelings of your mind.

2 | Think about your Audience

Content is always produced for a specific audience to read. While incorporating the aspect of your audience, think on the following lines.

  • Is it related to your audience?
  • Does it solve any of their problems?
  • Is it the article they would love to read?
  • Would people like to share it further?

You can well imagine what will happen if you publish an article about shoe makers on a blog where people come to find articles about mobile phones and gadgets. Simply annoying and extremely odd. Never ever do it.

Take care of two things; write for your fans and remain inside your niche.

3 | Set Clear Aim

Every piece of content you plan to produce should have a definite aim. Some articles are meant to solve a specific problem, some are meant to provide detailed information, whereas, some may include tips and tricks. Just take the example of this article. The aim of this article is to provide tips to bloggers for writing effective articles on their blogs.

So before you move on, set a clear aim for your article. It is better to tell your readers right in the start about your aim of writing. It will help them guess what's ahead.

4 | Research

Things are changing rapidly. In all fields, there are new innovations and inventions every day. So to write content that is in accordance with latest trends, one needs to carry out a detailed research. You can Google the selected ideas to explore what others have already written and what people are discussing. It will prevent you from traveling on a wrong course.

Your readers would also like to have an article which is well researched and incorporates valid facts and figures. Include numbers and reference from authenticated sources. Including facts and valid references is also a very good signal to search engines and it boosts the credibility of your article.

Want to build trust? First get your facts straight!

5 | Compile Ideas – Create Outline

Going through all the above steps will bring a heap of mixed information. It will have few really great ideas but cluttered in between a lot of irrelevant information. So it is the time to focus on what's important and what all you are going to incorporate. The steps you need to follow are:

  • Sort the information you have in some order.
  • Remove unnecessary/irrelevant details.
  • Finalize what all aspects and ideas you need to finally include.
  • Create a draft outline.
  • Look for missing links and add what all additional information you feel necessary.
  • Finalize the outline.

Make sure your outline is in a meaningful sequence. It will help your readers consume it in a systematic manner and it will be very convenient for them to understand what you are trying to convey.

6 | Effective and Decent Title

Write a title that is self-explanatory and looks decent. Ideally, it should be somewhere between 50-70 characters. It's just a guideline and not a rule but make sure that it is neither too short nor too long.

In short, your article title should convey the correct prediction of what's inside at the very first glance. Just take the example of this article's title. You read it once and you become clear that it contains tips about writing content for blogs.

7 | Brief Intro, Definition in Start

In first 2 to 3 lines, you must provide an opening overview or introduction to your article. It helps in preparing the mind of the reader for what's coming up next.

8 | Short and to the Point

Only write what's necessary. Avoid writing long stories else your readers will lose interest in between and may decide to quit. If you face difficulties in summing up any aspect then consider making a separate post for that topic and provide a link to it later on. All those who would have an interest can open the link. Never write an article within the article.

9 | Small Paragraphs

Keep paragraphs small. 4 to 5 lines are ideal. If for some reason you have a long paragraph then apply some distinctive formatting (< like this one >) to important words or phrases in between. It will keep your readers focused. They can just scan the highlighted or bold portion and can move ahead, in case they are in a hurry!.

“Short paragraphs get read,

long paragraphs get skimmed,

really long paragraphs get skipped.”

- Jason Fried

10 | Prefer Point Forms and Lists

When you have to explain steps or many single words or single phrase items then consider making bulleted lists. It is best used for following items.

  • Steps
  • List of items
  • List of questions
  • etc

11 | Effective Headings

Flag every aspect with a heading. Headings play the most important part while casting the impression on readers mind. Many readers first scroll to the end of a page and scan the headings to decide whether the article is worth reading or not. Write decent, meaningful and eye-catching headings.

12 | Ideal Length

There is a lot of debate going on about the ideal length of a blog post. You will find variable opinions starting from 300 words to 2000 words. There are no definite guidelines, however, there are certainly good practices which bloggers have concluded out of their experiences. Let me give you a broad idea of word count for different types of articles.

  • Minimum is 300 words.
  • Short news, update or announcement = 300 500 words
  • Regular blog post = 500 800 words
  • Detailed analysis = 1000 1500 words
  • Comprehensive guides = 1000 2000 words

As a result of recent updates to search engine mechanisms, experts have concluded that detailed articles of around 1000-1500 words are getting better rankings in search results.

So just write a good article of sufficient length. Never put a word limit on your imagination.

13 | Reader Friendly Content

Create content that is friendly readers. Make it compatible for all type of people; those who skim and also those who like to read in detail. Keep following aspects in mind.

  • It's easy to comprehend.
  • Don't use difficult words. Don't bring classic literature here.
  • Font style and size are comfortable to read.
  • Don't introduce annoying colors.
  • Have decent website/blog design.
  • Areas containing text should have a light colored background.
  • Make your website mobile friendly.

14 | Search Engine Optimized

Follow basic principles of Search Engine Optimization(SEO). It is a detailed topic which can't be covered here. You can Google best SEO practices for writer or bloggers to get some idea. There are many SEO techniques out of which few are good and many are just bad. Bad ones are known as Black-Hat techniques. Never attempt shortcuts and Black-Hat techniques or you will screw your entire blog. Keep following aspects in mind with regards to SEO.

  • Target a specific keyword.
  • Maintain a keyword density of 2-4%.
  • Provide outbound links to valid resources.
  • Make your writing free of grammatical and spelling errors.
  • and there are much more which you need to know about.

15 | Keep everything Straight and Clean

Don't confuse the reader. It's not a movie or a season of Sherlock where you can introduce interesting twists just to keep the story full of spices. Keep things clean, straight and clear. Don't write content that falls in any of the following categories.

  • Below the belt.
  • Pornographic or mature content.
  • Offensive.
  • Against any religion, caste, sect, nation, country, race or Govt.
  • Persuades to violate local or international rules and regulations.
  • Promotes or assists illegal business or activities.

Keeping yourself away from all such activities will help you develop a great repute as a writer and your audience will show respect for you.

16 | Share Personal Experiences

Everyone likes to know and read about real life stories. Share your personal experience if you have any. People will pay more attention to your real-life story and will remember them for a long time. While doing so, keep following aspects in mind.

  • Don't lie.
  • Be brief.
  • Don't praise yourself. Everyone hates self-praising attitude.
  • Only share experiences with a good moral or conclusion.

17 | Ask Questions

Write in a way as if you are addressing your reader in person. Ask questions, normally at the end of an article. It will help engage people in discussion and you are likely to get more comments.

18 | Use Images

Use relevant images to enhance user experience and interest level. It will not let your reader get bored. Make sure you own the rights to use the image. If you don't then you must provide credits by linking to the source of an image. Though many people don't follow this ethic but this is how it is supposed to be done.

19 | Make Sharing Easy

Sharing stats are the direct measure of how people are rating your articles. If you write to-the-point articles that are convincing and really helpful then they are likely to be shared on social media platforms. It will bring massive traffic and more loyal readers.

Make sure you have sharing buttons placed at the end of your blog post.

20 | Respect the Reader’s Time

Last but not the least, respect your reader and his time. If he has spared some time and has decided to read your article then make sure he takes along a great value and also a great memory. It will convert a one-time reader into a loyal follower.

Conclusion

Quality content is the key to success as a blogger. The more articles you have on your blog the more readers you will attract. I hope that my suggestions will make a difference and will help you emerge as a successful blogger.

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