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Stephen Thomas
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Link building for effective search engine optimization

Published on 9/3/2017
For additional information  Click Here


Link building for effective search engine optimization

When you begin the task of acquiring quality and relevant backlinks to your website many factors can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.

A quality backlink pointing to your site should be in the same category and relevant in content to your website. Google should index the page where your link is, and the page should also have a Google page rank. The web page where your link is should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 outgoing links are less relevant to the search engines. Having your link posted on this type of web page can negatively affect your search engine rankings. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs, and forums. 

For directory submissions select the proper directory category and take a look at how many other websites contained in the group where your link would be, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank, this is also a quality backlink.

Stay within your category. Relevant content is critical to the search engines. Write an article preferably relevant in content to your website and submit the report to high-quality article directories. Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on forum pages is also an efficient method of acquiring backlinks instantly.

Backlinks to avoid would be a zero page ranked web page, especially if the home page has a zero page rank. Links posted on framed web pages which will also steal your traffic. Especially avoid link farms, web pages which contain more than 100 unrelated outgoing links, The major search engines frown upon this type of link page. Avoid Webpages with mirror sites containing the same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a web page that includes a "no follow" or "no index" robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because the search engines do not always index them. 

Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to acquire or purchase high numbers of backlinks in a short period, and backlinks should be accumulated gradually. Also avoid web pages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less PageRank. Quality backlinks are one of the most important factors involved in the process of achieving high search engine ranking.

Article Source: - Free Website Content


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