SELECTED PRESS RELEASE:
6/25/2012 3:46:53 AM EST
|Email Lessons from the Violinist in the Metro
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Hi There, I hope You're Very Well! I'm Donald, and,
I consider it a very Special Privilege to have the
Opportunity, to meet and Share with You, right here.
I'd like to Humbly assure You, Dear Friend / Companion,
that I Very Deeply Appreciate the time spent and the
Interest shown, by You, in taking a look at this
"QUICK TIP," from one of my (received) on-line courses
"Email Lessons from the Violinist in the Metro"
I hope You'll find it to be, at least, as Interesting
and Stimulating as I do; or maybe, even more-so.
"This week, I came across the true tale of the
"Violinist in the Metro ".
The famous violinist, Joshua Bell, played in a subway
station one morning during rush hour and hardly anyone
The Washington Post who co-ordinated the event was
amazed that Joshua Bell failed to draw any real attention
from people passing by. Joshua Bell fills concert halls at
$100 a ticket but there in the subway no one took notice.
Here's the You-Tube video of the event: Make a Pause,
Listen the Music... Observe the Event a bit:
Are you surprised? I wasn't.
In fact reading the story reminded me of some basic email
marketing principles. The event was missing 4 key elements
that would have made it a success.
1. You need a recognizable "From" address.
Who are you? When reaching out to an audience be it your
email list or the public you have to let them know who you
are. No one informed the people in the subway who was
When you are unknown, you are ignored.
2. You have to have an engaging subject line.
People when determining if they're going to take the time to
pay attention have to be informed of what you're going to
provide to them. If you fail to give any interesting
information in the subject you will be ignored even if the
content of your message is remarkable.
3. Use list segmentation and targeting to reach your audience.
Is your message appropriate for the group you're reaching?
If your audience has no interest in the material you send to
them you will be ignored. Make sure your audience wants
what you deliver. Divide up your list as needed to deliver
the most relevant content.
4. Avoid sending your message at 'bad' times.
If you want to get attention make sure you present the
information when people can take advantage of it. Busy
times of the day when people have work, do not allow
for other matters requiring Time and Attention.
If you're looking for the best times to send email be
sure to check out the Pure360 infographic, Resource:
The Violinist in the Metro was ignored just as your
email marketing will fall flat if you fail to consider
these 4 principles.
Instead imagine if the Washington Post had presented
the event, ahead of time, with, eg, the following:
1) From: Washington Post.
2) Subject: Free Concert with Renowned Violinist,
Joshua Bell - Today Only!
3) Segment/Audience Reach: On the Green.
4) Time: Saturday Evening.
Do you think the above points would have made the event an
Absolutely! I, Certainly Believe So, Too!
BUSINESS OWNER COMMENTS:
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|Great post Donald, thanks for sharing!|
|Great post! I saw the article on the violinist some weeks ago, but never would I have thought to parallel it to email marketing. Great job!|
|Thanks, will pay attention next time.|
|Donald Looking good .. Keep up the Good Work My Man!|
|I saw that video and I was amazed at all the people going by him! What a lesson ...Loved the way you shared this experience!|
|This is to the point for sure. Love it Marshall. In our marketing and daily life we have but an instant to make our impression. All of these things are involved only by taking care of our introductions can we eliminate or counter-act upon the majority of the public who don't know us or care a whit about buying from us or our sales pitches. great work I'm blookmarking it to study more Thanks Friend.|
|Marshall, love the systematic approach you share. It fits well with communication in various realms. Thanks for sharing.|
|Great tips! Thanks for sharing. Have a great day!|
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