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Herman van Niekerk
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What is Required for List Building?

Published on 3/12/2014
For additional information  Click Here

What is Required for List Building?


No matter what you have been told about List Building this is still and remains one of the most important aspects of your Online Business.  In fact this is one of the first things you should think about when you start your business.


Believe me when I tell you that it can take months and even years for you to build a proper list. So while you are building your own list you should also think of other ways to build a list or lists.


Here are a few requirements for list building:


1. Opt-In Form. You need an opt-in form for people to sign up for whatever you will provide them. Now what is the meaning of Opt-In?


a. Opt-In email is a term used when someone is given the option to receive "bulk" email, that is, email that is sent to many people at the same time. Typically, this is some sort of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is unsolicited bulk email, better known as spam. (Source: Wikipedia )


b. Double Opt-In: A user has subscribed for a newsletter or other email marketing messages by explicitly requesting it and confirming the email address to be his/her own. This is usually done by responding to a confirmation email sent to the email address in question. This eliminates the chance of abuse where somebody submits somebody else's email address without their knowledge and against their will. (Source: )


2. Email Content. You need to have some sort of content to email to the subscriber to your mail. This can take the form of content about a specific topic, advice of a specific topic, short articles, motivational content, training, newsletters and even advertising.


3. Auto-responder. Not only is an Auto-responder service a must for any Online Business but absolutely essential for List Building. It allows you to upload email content in advance and schedule it for delivery. If you have anything you want to bring to the attention of your subscribers you can also do an unscheduled broadcast.


4. Own Membership Website. Although you can build a list without having your own membership site I still regard it as essential to keep your subscribers engaged it what you do and to get to know you.


5. Providing Value. By provide value to your subscribers you have a better chance of them opting in to your emails. Added value on the other hand keeps your subscribers on your list. This can be achieved by providing something extra apart from your regular emails. This might be products that they will usually have to pay for or at least spend hours or days finding it. Access to something like training is also of great added value.


6. Other Membership Sites. You can also make use of other Membership Sites to build your list where your referrals become your list and where you are allowed to send email to your referrals. Here it is important to realize they are usually strict when it comes down to spamming your referrals.


7. Team Websites. Where a team, involved in the same business/s engages on one website and individuals can post their own referral links in comments it helps the team to grow and improves the team spirit.


8. Relationship Building. Lastly but certainly the most important aspect of List Building is Relationship Building. Encourage your list to make contact with you and to engage with you regarding your type of business. Be helpful and listen. Top marketers will not admit this but even they learn from their subscribers even if it is just to provide additional training.


In my next post I will give some examples of actual List Building effort that works with great success.


Collectively Towards Success,


(Founder, Owner and Chairman)

HinvestA … your iGeneration Lifestyle Family

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