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posted on:
11/1/2011 11:46:25 AM EST
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Skincare and Men of Today !
shaving, skincare, dead sea minerals, botox alternative, skin, body butter, masque, men's skin, men's h
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I have been in the skincare industry for over 20 years and oh my how things have changed !For most men, the importance of a solid men's skin care routine used to rank right up there with TIVO-ing an episode of "The View." Today's men know that a solid skin care regimen leads to better shaves and more comfortable, attractive skin. Today's man are not shy about grooming in general. More men are more receptive to facials, fragrant body washes, manicures and pedicures. Speaking from a woman's point of view, "We like it !" Yes, we love men who are well groomed and smell good and have smooth skin !
People in the industry of grooming; barbers, beauty salons, tanning salons, health clubs and gyms must change their mindset and attitude regarding men and skincare products. Skin is skin. If someone has skin and/or hair, they are a potential buyer of skincare products, regardless of gender. Of course, a man’s skin is slightly thicker than a woman’s, and men have a few different skincare needs, such as facial-hair removal, but male skin still needs the basics: to be cleansed, toned and moisturized daily. Plus, it is critical for every client to follow a good skincare regime to maximize his or her tanning results and have a great complexion.
That said, most men don’t think about skincare the same way women do. The average guy considers the water splashed on his face during a shower and while shaving to be the beginning and end of a proper skincare routine. I have many male clients who once educated about exfoliating and moisturizing order more products then some of my female clients. Which drives home the message,, "Once a man is educated about skincare, he can and will make it a part of his daily routine. So, many in the grooming service industry are missing additional revenue and missing men a growing market. Guys will look at you as the expert and will purchase what you recommend. The same thing goes for wives and girlfriends offer your honey a facial and watch how suddenly your products will start disappearing. Men also love to be pampered and their skin will be oh so smooth.
The great thing is that men today are much more involved in health and wellness than they were in years past, and they are not afraid of skincare anymore. In fact, according to Inside Cosmeceuticals, men only spend four minutes less per day on grooming than women do, and statistics show that men’s skincare products are a billion-dollar industry.
My company Seacret Direct has a wide array of products for anyone with skin ! Cleansers, toners, masque, botox alternatives, bath salts, bath scrubs and body butters all filled with Dead Sea Minerals. That means men and women, boys and girls. So don't be afraid to buy and please don't be shy about marketing the products some of our top sellers are MEN !
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 | | Just looking at your website yesterday had me thinking about trying some of your products. |
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