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Leonie Hertz
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How to become an internet marketer?

I work at

  and I know what I'm talking about.

Internet marketers are more likely to belong to a management team than to executives, distributing technical work among programmers, copywriters, SEO optimizers, designers, managers, etc.

This does not mean that you will have to work only with numbers and graphs. Idea generation is your responsibility. Very interesting, but difficult. Experiments must have a real basis - few of resource owners will agree to experiment blindly, for the sake of a beautiful idea. So, we need detailed analytics, which will help to form a forecast, and knowledge of the main tools:


Contextual advertising

Media advertising

Internet branding


Viral marketing, etc.

To control the team, you will need knowledge of web-analytics, the basics of programming, SEO, and copywriting. In the course of work, you may have to write texts yourself, develop advertising materials and video scripts, make e-mail-mailings, communicate at conferences and seminars, in social networks. And, of course, it is very important to understand the psychology of clients.

An analysis of the activities of the main competitors may consist in studying their Internet resources in order to understand their marketing strategy and adopt the best moves;

The study of demand and the layout of the "query tree". It is necessary to find out how different segments of the population formulate requests on the subject of the client’s business. After that requests are placed on clusters and their significance is determined based on various criteria;

Analysis of the customer’s site expertise (search, usability, etc.) prepared by assistants;

Defining action strategies and tactics. All team members are involved in planning;

Distribution of tasks between team members.

Monitoring the implementation of tasks, analytics at all stages, monitoring results.

Career in Internet Marketing

Career ladders in internet marketing diverge in different directions. You can go vertically and, starting to work as an assistant manager, grow to the head of the company's marketing department. And you can expand the scope of your knowledge in production and sales, which will allow you to qualify for a leadership position in business development (business development).

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