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Lonnie Glosup
Member Since: 6/11/2011
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Lonnie Glosup   My Press Releases

Weaving Works Wonders

Published on 8/7/2015
For additional information  Click Here

Weaving works wonders with yarn and wire and hair... and it can also create synergistic results with your promotional messages!
Weaving adds strength, texture, and shape to the material that is woven together.

Whether it is applied to construction, communication, arts and crafts, or hair styles, weaving adds value and interest by combining components into a unified whole.

We might not usually thing that weaving has business applications, yet the world wide web is the very result of weaving together computers, servers, and other smart devices in a fashion that allows us to share shapes, sounds, and images with each other in amazing ways.

Something that I do more and more frequently is to weave together banner ads with press releases so that I can expand the message.  It allows me to provide more details and often tailor the information for a specific audience.  In the press release I can provide insights and value that might not be possible in the banner ad or even on the product/service webpage. 

IBOtoolbox has done this very thing for any IBOtoolbox member that posts an ad by also showing a "view advertiser" link just under the ad in the right corner.  This weaves us together with our message and makes it easy for viewers to access more information on who is making the offer.

The source of the message can impact how it is received and how much impact it carries... either in a positive way or otherwise.  Since we all have reputations (personal branding) it is helpful to me to consider the source of an offer and there have been times when I accepted OR passed on an offer specifically because of the person behind the promotion.  That is the power and impact of weaving things (and in this case, people) together.

Thank you for adding texture and character to the IBOtoolbox community.  IBO is oneof the most unique places in all of cyberspace because of the ways in which so many people with different products and programs can come together with support for other members of the IBO family.  That is weaving working wonders!
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