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Shermone Johnson
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Shermone Johnson   My Press Releases

MCA Guidelines

Published on 9/28/2015
For additional information  Click Here

Memorandum

 

 

 

From: Virgil Coffee

 

To: All Associates

 

Regarding : Marketing Guidelines

 

Date: November 18, 2013

 

 

 

This memo address certain matters that relate to the sale of

Motor Club of America Enterprises, Inc ("MCA") Products by

Indepndent Contractors. Please be assured that your statue

as an independent contractor is understood and respected.

Notwithstanding such and without directing or controlling

how you conduct your business, there are certain proprietary

and other rights, including those of third parties (including,

but not limited to MCA competitors), that must be honored.

First of all, make sure that you are complying with the

TVC Marketing Associates,Inc. Associate Agreement in all

respects,including, but not limited to, the use of marketing

materials. All Associates should be aware of and adhere to

the following non-exclusive list:

 

1.Do not advertise MCA products on competitor's social media

websites,including, but not limited to those of AAA.

 

2.If using comparisons in marketing MCA products,Verify

and continue to verify the accuracy of stated information

and do not make direct comparisons using the name of a

competitor(s) such as comparing MCA products to AAA products.

 

3.Do not use other trademarks or trade names in conjunction

with marketing MCA products.For example,do not refer to AAA

or use their trademark.Further, do not use of register domain

names that include a competitor's trademark.

 

4. On any website owned or produced by or for an Associate or

used by an Associate to solicit business, reference must be made

to the fact that you are an independent contractor or independent

business associate of TVC.

 

5. You may not represent of infer that your website is the official

or company owned MCA or TVC website.

 

6. All MCA logos, if any,authorized for use on your website need to

bear the registered symbol (R) or trademark symbol (TM) as

applicable.

 

7. MCA names, trademarks, or copyrighted materials may not be

posted on any competitors' websites, blogs, Facebook pages or

Twitter accounts.

 

* MCA currently has relationships with the WellCardRX TM,

Outlook Vision TM and DenteMax(R) networks and the MCA

Discount Card has been specifically approved by these companies

to display their logos. However, the use of those logos apart

from the MCA Discount Card has not been approved. Therefore,

Associates may not display those company logos on their

websites, Facebook pages or other social media souces.

the MCA Discount Card as the WellCardRX Pharmacy Card,

the Outlook Vision Card or the DenteMax Discount Card.

Associates can make reference to the fact that the MCA Discount

Card uses the WellCardRX TM Outlook Vision TM, or

DenteMax (R) networks as the 3 components of the MCA

Discount Card. When authorized for use, the appropriate

trademark or registered symbols must be used when making

mention of the ore going trade names.

 

The logos for insurance carriers may not be displayed on any

Associate Websites or any social media sites. the following

have indicated that they do not permit posting of advertising

on their websites, blogs, Facebook pages, Twitter accounts,

or any other social media sources:

 

WellCardRX TM, Outlook Vision TM and DenteMax (R).

Member Note: To comment on this PR, simply click reply on the owners main post below.
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