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posted on: 6/17/2012 10:58:55 PM EST
Power of Advertising
advertising, banner, text

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As Claude Hopkins wrote in his timeless classic, Scientific Advertising:

“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.

“Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

“It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.

“The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.

“A salesman's mistake may cost little. An advertiser’s mistake may cost a thousand times that much. Be more cautious, more exacting, therefore. A mediocre salesman may affect a small part of your trade. Mediocre advertising affects all of your trade.”

These points are as true today as they were when they were written nearly one hundred years ago!

Consider using the Ads on IBOToolBox as its very economical to promote your business or products, you might want to also consider using an unique banner advertising platform that will help you generate a recurring income of $10 over and over again just for using it. These newly created income can be use in IBOToolBox to further promote your stuffs including that Banner Platform which makes your recurring income. It's a Win Win Situation!

Go to:

 ibourl.com/t9b -- Banners Only with 1 Time Investment Fund! OR

 www.ibotoolbox.com/members/credits.aspx -- Text and Banner Ads
(to purchase your IBOToolBox Credits today for your advertising campaign)





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ralf dooley   330 day(s) ago
Nice blogpost.Ofcourse you advertise to make money on the internet. Thanks for sharing
 
Christine I.   332 day(s) ago
Great blog William thanks for sharing.
 
William Siong   332 day(s) ago
Yea, that is a well known quotes. At least the other 50% people get to know about your business product. Question is "how huge is that quantity" if its done online? And if no advertising were made, ZERO people know about you at all. ;-)
 
Sandra Falagan   332 day(s) ago
Well said, William. John Wanamaker, founder of the Woolworth stores, said, Fifty percent of advertising works but which 50%?
 
Richard Millner    332 day(s) ago
Right on point thanks for sharing
 
Don Sabelhaus    332 day(s) ago
Thanks for sharing your thoughts on advertizing William, and thanks for sharing a great opportunity. TB&L my friend
 
Paul Newman   333 day(s) ago
This is a good blog on advertising. Thank you for sharing William!
 
Ludwina Van Hyfte   333 day(s) ago
Excellent Blog post, great content to share with my friends. Thank you William, have a nice day.
 
Xavier Rivera    333 day(s) ago
Great blog about advertisin and its origin! Nice info about the Banners too, thanks William
 
Terrie Campbell   335 day(s) ago
Great job - Go IBo!
 
Albert Morin   335 day(s) ago
William my new friend, nice job! Much success my friend!
 
OBOM BOWEN   335 day(s) ago
Awesome blog buddy keep up the great wrutings
 
ralf dooley   335 day(s) ago
Great blogpost. Thanks for the great content you shared here today. Have a great day and keep up the good work.
 


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