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posted on:
7/11/2012 8:57:36 AM EST
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What is Attraction Marketing? How can it help you grow your business?
Attraction marketing, mike dillard, bringing prospects to you.
 VISIT WEBSITE (learn more)
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Attraction Marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services.
How it works
It works by providing valuable content for future customers to figure out how your product is going to benefit them before they buy it so that they are qualified customers before they step in the door.
Who is using it?
Most successful multi-level marketers use this concept, to grow their businesses and help their associates to do the same. This is not a new concept but is the new way of thinking in advertising and marketing. Advertisers and marketers have been using this for years because they were the only ones who had the capital for this concept with commercials and newspaper ads. Now with the birth of the Internet anyone can do the same thing and attract their niche market of customers using several unique tools, free online.
Companies using the method include: Amway, Buzzwe, YesUCan.biz, and URFranchise.
It's important to make some clarifications on the Attraction Marketing concept as it is being used in the Direct Selling industry. While it is true that it uses the same principles of marketing, advertising and branding used by major corporations, the process being used by Network Marketers is a distinct way of leveraging these concepts. It should be stated that Network Marketing companies themselves do not participate in Attraction Marketing. Rather it is the independent distributors who engage in Attraction Marketing in order to build their personal brand, not the brand of the company. There is a specific formula being followed by most Attraction Marketers, that was coined by Mike Dillard. It involves advertising or content marketing to generate traffic to a capture page of some type. The goal is to get people to opt in to an email list by offering information that will help them build their business. This process enables one to build trust and value with their email list. They can then distribute product offers to their list, which is an additional income stream. The other goal, and perhaps the overriding goal, is to present the business opportunity after one has established him or herself as a person of value, increasing the likelihood of people joining their team.
Rationale:
Would you rather chase after customers one at a time or have five or ten customers a day travel to you? This is the mindset of an attraction marketer. They are acquiring customers after enlightening them with valuable information about the product or service they are providing. Each individual has their own way of producing results using this method as there are many to choose from.
I use attraction marketing methods in my primary business and have been very successful. I recently joined an attraction marketing training program. Not only does it offer me a wealth of information and marketing strategies, but it brings me opy-in leads. I can then build relationships with them and eventually, more often then not, bring them into my primary business.
I am so glad I found this inexpensive marketing training program that a lot of 6 and 7 figure successful marketers used to build their marketing empires, and who are now training others including myself.
Click the link for more info.
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 | | Thanks Troy and Don. What I like is that it takes key aspects of traditional marketing an puts an innovative spin on the new age of marketing. |
| | |  | | Thanks Allyson for a great Blog!Mike Dillard as well as Ray Higdon are two people I have followed for a long time and yes Attraction Marketing is the best way to grow your business.A TB&L coming your way! |
| | |  | | Attraction marketing.....it works! Thanks for this article Allyson. I tweeted it for you. |
| | | | | Thank you Rob and Alan. Have a great day! |
| | |  | | Good blog and good advise |
| | |  | | Great info Allyson, thanks for sharing it! Have a great day! |
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