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Mike Morley
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Mike Morley   My Press Releases

Driving Business Through The Power Of Mobile Marketing

Published on 10/17/2013
For additional information  Click Here


Mobile marketing can give businesses the opportunity to grow their audience and expose their brand to a wider range of individuals. It is rare to find someone today who doesn't own a mobile device, whether it's a cell phone, smartphone, tablet computer, iPod or any other device with web connectivity.

Your customers come first. At the heart of effect mobile marketing lies the ability to know the wants, needs and objectives of your clientele. If you are not aware of what your customers want, it is going to be very difficult to sell them anything. In order to be successful, you need to do your homework and know all that you can about them.

Mobile marketing comes down to the concept of "saying more with less" when it comes to your promotional content. Make sure your site is filled with good information and not just there for keyword stuff. With mobile marketing, make your content worthwhile but not too wordy.

Allow your subscribers the option to opt-out of receiving your texts. The format of your messages should automatically include an "opt-out" set of instructions or sentence. You need to use words that get the message across that they can get out of your messages. This includes words like "UNSUBSCRIBE" and "STOP."

You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. You could even pay someone to test it for you if you want an unbiased opinion.

Be wary of the time of day you text your customers. Not too late not too early. If you're inconsiderate with your text timing, no matter how wonderful your offer, it won't sell.

Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. Take into account the longevity of the campaign in addition to the sales numbers. Use the formula to produce a long-term successful marketing add when working on your next campaign.

Include messaging about standard message costs to any mobile marketing enrollment form. Many consumers now have unlimited messaging plans, but for those paying by the message or with a specific monthly limit, providing this message ensures they know they may see charges related to the messages they elect to receive from your business.

When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Do what you need to accordingly.

Aim high in your advertisements and seek out that hook that will catch the "viral" wave. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.

You will be able to grow your business as mobile device ownership keeps rising. Very soon, nearly everyone on the planet will have a mobile gizmo of some kind, and it is an audience waiting for you. By using these tips found here, you will be a step in front of the competition and, most importantly, be in a position to effectively communicate with your customers. Go for it!
Member Note: To comment on this PR, simply click reply on the owners main post below.
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