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Are QR Codes Still Relevant in 2016? Five Companies Say Yes Part 4

Published on 1/4/2017
For additional information  Click Here


Free QR Code Generator

QR Codes are essential to Mobile Marketing

"We Provide Mobile Marketing Solutions For Small Local Businesses"



It's a known fact that QR Codes, Apps and Smartphones go hand in hand. Yet, with the dawn of 2017 already upon us, once again, instead of being innovative as small business owners, most are still relying on, if any, old technology to get their message out to the traffic that they so desparately need.

The sad thing about this fact is ... is that most will finish 2017 still relying on , if any, old technology to get their message out  to the traffic they so desparately need.

As we continue the debate on QR Codes, as a part of the  "How To Use QR Codes Effectively” series, we are taking a look at those companies that have been successful in effectively bridging the use of the QR Code technology with the Smartphone user.

Because I am a small business owner I am looking for hard evidence that the QR Code technology is going to be worthwhile and be around for a long time.

Some big name companies here in the states have invested in to Apps and QR Codes, such as Walmart and Amazon to name a couple. Some examples worldwide, "Germany is using QR codes to inform travelers about bus or train routes. There’s even a company in Great Britain that is putting QR codes on its sushi, to let customers how fresh it is. In Korea, a grocery store opened a virtual store in a subway station, so travelers can shop while they wait. Products are purchased online and than delivered later that day."


Today, we are going to take a quick look at five more companies that said yes to QR Codes. (Quick Response Codes)


The following article originally appeared in


Written by  Lynn Bates

February 2, 2016


QR codes seemed to be everywhere in the dawn of the smartphone era a few years ago. You might think that these are dated technology, but they are still being used by many companies, large and small, in exciting new ways. These codes benefit businesses in many ways and are most effective in combination with other applications. QR Codes can do more than just send a message to a phone, they can also direct a customer to a website, connect with other services, or promote customer loyalty. These codes work best when tailored to your specific business and customer base.

Here are some modern, real-life uses of successful QR code campaigns:

African American History Month, Featured at the Wrather Museum

This museum created a QR campaign to help the modern generation connect with the past through their smartphones. In the Wrather's 'Picturing America' series exhibit, QR codes were imbedded near key art pieces. Guests could scan these codes and receive additional information on the history of the artwork itself, its symbolic meaning, and facts about the artist who created it.

The LongHorn Steakhouse Encourages Customer Loyalty With Real Value

The LongHorn Steakhouse franchise recently tested out an exciting new QR marketing campaign. Drink coasters in the restaurant sported QR codes that, when scanned, gave customers an opportunity to join LongHorn's loyalty program.

If they signed up, they were thanked with a free appetizer with their regular meal. This was a smart marketing move that built customer goodwill and made it more likely that future messages from the company would be read and responded to positively.




Spotify Brings Mixtapes to the Modern, Tech-Savvy Generation

Spotify released to the marketplace a popular app allowing people to send a customized greeting card to the special person of their choice. The lucky recipient can scan the QR code printed on the card and enjoy a playlist of the giver's favorite tunes. This app bridges the warmth and charm of an old-fashioned greeting card and the fun, relaxed creativity of a customized mixtape.

Tesco Brings the Store to Their Customers' Phones

Large retail stores such as Tesco are helping busy commuters stay on top of their groceries and after-work errands. These stores have QR codes imbedded in billboards and other advertising that is located near public transportation hubs such as subway stations and bus stops. While the customer waits for their train, they can scan the QR code and access the store's website. From there, they can order groceries and other items which will be bagged and ready to be picked up or, for a small fee, be delivered directly to their home. Customers love the convenience of this marketing campaign and find it to be a real time saver.

Columbia Sportswear Takes Care of Customers and the Environment

Columbia Sportswear showed their commitment to reducing the environmental impact of their shipping practices by creating a marketing campaign that featured QR codes on reused and recycled packaging. Customers could scan the QR code, track where this box had traveled to, and build a unique story for it through comments and photos. This quirky use of QR codes helped bring nation-wide attention to the company as eco-savvy shoppers flocked to the stores to participate in the program.

Launching a QR Code Marketing Campaign

If marketers and brands become more strategic with their use of QR codes and the content they put behind them, everyone has the potential to benefit. Afterall, it wasn't the technology of the QR codes that created the stigma, but rather it's misuse.


Stay Tuned for More ...

Don't have a QR Code Scanner on your smartphone yet?

There are many QR code scanners available in the App marketplaces for your particular smartphone. ...But we've put together a list of ones that work well on different smartphone platforms. Access to this information is also listed on the website and takes only seconds. The information will save you time from looking for what you need.



Thank you for stopping by!





Free Virtual Business Cards

How to use QR Codes Effectively: Intro

How to use QR Codes Effectively: Part 1

Part 2 Walmart Goes QR

Part 3 Visually Impaired People via QR Codes





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