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Micky Gramlin
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Micky Gramlin   My Press Releases

Nineteen Reasons Why

Published on 1/13/2017
For additional information  Click Here


Image result for digital marketing



As we begin the New Year with the usual flare of the appearance that we are going to make the necessary changes within us to make it all happen in 2017, the reality is that according to:

The Managing Digital Marketing research report shows that, “incredibly, given the importance of digital marketing, nearly 50% of businesses still don't have a clear digital strategy.”


Are you one of the 50% that does not have a clear digital strategy?

If so, take a good look at these statistics.  Reading these hopefully, most likely will help you realize the growth that your business could experience adding digital to your strategy.

Here are 19 stats on mobile marketing that will blow your mind.

Steve Olenksi, a Sr. Content Strategist/Sr, writer at Oracle Marketing Cloud, put this list together originally in 2014. The list has been updated with 2016 stats.

Mobile Marketing Performance

  1. 46% of smartphone owners say they couldn’t live without their smartphone. (Pew Research Center
  2. Mobile advertising spending is estimated to reach about $200 billion by 2019, ten times the spending in 2013. (Source: Moby Affiliates)
  3. In 2015, mobile influenced retail sales to the tune of over $1 trillion. (Media Post

Delivering Value That’s Personalized and Relevant

  1. 59% of smartphone users expect companies to make their websites mobile-friendly. (Forrester
  2. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)
  3. 57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS) 
  4. 86% of shoppers would find it beneficial to receive store offers or coupons on their mobile device while shopping in their favorite stores. (Scan Life)

Image result for digital marketing

The Reign of Mobile Marketing Channels

  1. Mobile now represents almost 2 out of 3 digital media minutes, and mobile apps are approaching 60% of total digital time spent. (comScore) 
  2. Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. (comScore)
  3. Digital media time spent with mobile is now a whopping 68 percent. The desktop commands just 32 percent of our digital attention. (comScore)

Increase in Purchases from Mobile Devices

  1. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Nectafy)
  2. 42% of researchers use a mobile device during the B2B purchasing process. (think with google) 
  3. Purchase rates on mobile are up 22% in the past two years. (think with google) 
  4. Three out of four respondents in a ScanLife poll said they make a purchase using their mobile device at least once a month. (ScanLife)
  5. 39% of customers spend more if they receive a personalized mobile coupon. (Koupon

Image result for digital marketing

A Mobile-first Mindset

  1. Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report) 
  2. Overall, digital media time spent with mobile is now a whopping 68 percent. The desktop commands just 32 percent of our digital attention. (comScore)
  3. Smartphone apps are now 50% of all U.S. digital media time spent. (comScore)
  4. More than nine in ten mobile coupon users will redeem a coupon or code via their mobile device for online or offline shopping in 2017. (eMarketer)

In conclusion, with such a defined split of 50/50 on the need or not for digital to be included in marketing, the results and consequences of each will interesting at the end of 2017.


Who do you predict will be the winner?


Thank you for stopping by!




Your Basic Digital Strategy

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 Why Mobile is Make-or-Break for Your Business



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