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“The plan is progressive, which means that stuff you set up early will establish routines and systems you’ll use later on. Because of this, the last half of the year will feel repetitive and simple. That’s an intentional part of our design! We want to make things easier for you to run your business seamlessly and efficiently.” SCORE.ORG
You may be thinking to yourself that this is only April … but when you stop and think about it, June is just weeks away. Which will mean half of 2017 will be gone.
About mid-July, depending on what type of business you have, most of us will start slowing down due to the school season starting in early August now. But right now we have Mother’s Day and the Memorial Day weekend, July 4th - a big holiday. Then Labor Day, the last hoorah for the summer.
As in May’s Battle Plan, everything in light blue will be SCORE’S suggestion.
On the last post, we went over how important the month of May is to your marketing strategy. How momentum was needed to get you through the rest of the year. The three things we want remembered by our customers:
- Who you are (Brand)
- Your why (Mission)
- Why you (Loyalty)
The winning formula is:
A sense of direction = confidence = growth in all areas
- “Work your “social media content calendar” by making at least one post per day, per platform according to your plan. You can schedule these ahead of time, so it doesn’t take up too much energy.”
It may be impossible to fit all the “social” platforms into your busy schedule. If this is the case for you, then it is best to have two social media accounts that are done well with lots of appropriate content.
You don’t want to run into lack of time to give them proper attention needed to maintain them and make them interesting. While you’re at it, be sure to comment and share on posts of other companies that you are associated with.
- “If you did not get around to doing this in May, plan with one of your partner charities to have a joint event in June. Get the news on to your website and social media. When you have the details figured out, send a press release to your local paper. Extra bonus: Create flyers or signs you can put up in your store.”
For those of you with our customizable App, be sure to alert your customers about the event.
- “Send your monthly newsletter to your mailing list. As always, it should include an exclusive offer for loyalty or social sharing, a bit of industry news, and an insider peek at your business like an op-ed piece, an employee profile, or a description of one of your processes”
If you are working with senior citizens or a over 55 club, June is a good month to sponsor an outside activity like a cook out or a dance for them. Be sure to include that news in your newsletter.
- “Review the suggestions you received after your party. Meet with your team and decide which changes to make and how to make them. Send a quick email to those who came to the party, thanking them for their advice and including some bullet points about your plan.”
- “Reach out to all C clients who attended your event and ask yourself, what would it would take to convert them to B or A clients.”
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Why Put it Off Any Longer?