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No Doubt About it. It’s Mobile Part 3
In this short series, we are looking at different ways that we can reach the Smartphone users when
- "70% say they dislike mobile ads.
- Mobile ad blocking has increased upwards to 90%. (Hubspot)
- Since 2010, television viewership has been declining. (Fortune.com)
- Newspaper sales have been sliding."
According to hubspot
“One third of the world uses social networks regularly”
“73% of people say they use Facebook for professional purposes”
In part one of this series we looked at search engines as a way to perhaps tap into the Smartphone users. Part two, we began looking at Social Media and we covered Facebook facts and Twitter. On this post we continue looking at more avenues with social media.
What are the choices?
Social Media Usage
- "64% of marketers are using social media for six hours or more and 41% for 11 or more hours weekly
- Nearly 19% of marketers spend more than 20 hours each week on social media
- 83% of all marketers actively pursue social media marketing initiatives
- As of 2015, 35% of all those 65 and older report using social media, compared with just 2% in 2005
- As of 2015, 90% of young adults use social media, compared with 12% in 2005"
- "25% of adult internet users use LinkedIn
- LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds
- 46% of online adults who have graduated from college are LinkedIn users, compared with just 9% of online adults with a high school diploma or less
- 32% of employed adults are LinkedIn users, compared with 14% of online adults who are not employed
- In the past two years, content consumption on LinkedIn has increased 21%
- LinkedIn has 450 million members, but only 25% actively visit the professional social network each month"
- "On Instagram, photos showing faces get 38% more Likes than photos not showing faces
- 28% of adult internet users use Instagram
- 59% of Instagram users are on the platform daily, including 35% who visit several times a day
- Instagram has 500 million monthly active users
- Over 95 million photos and videos are shared on Instagram every day"
- "31% of adult internet users use Pinterest
- Pinners are just as likely to purchase as users from other social channels, but spend 50% more on average compared to other social channels
- They also spend 20% more than users referred from non-social channels, including search
- Pinterest has 100 million monthly active users.
- 71% of Pinterest's users are women
- 45% of people on Pinterest use the app while watching TV"
- "Snapchat has 150 million daily active users
- Every second, 8,796 photos are shared on Snapchat
- 52% of Snapchat users are under the age of 25
- 30% of U.S. millennial internet users use Snapchat regularly"
- "Visual content is 40X more likely to get shared on social media than other types of content
- Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images
- 71% of online marketers use visual assets in their social media marketing
- Researchers found that colored visuals increase people's willingness to read a piece of content by 80%
- Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later
- Infographics are liked and shared on social media 3X more than any other type of content"
With the exception of Google+, these are the main platforms for social media. (Due to the extensive information on Google+ I am putting that information in Part 4.) But while reviewing the information thus far on social media, I don’t see how any business can survive without using as many of these outlets as possible in their marketing strategy. I can also understand now why some have hired in house or marketing companies to handle their social media needs. Is social media a good way to tap into the Smartphone user market? I have to say a resounding yes!
Next in Part 4, we take a look at Google+
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No Doubt About it. It’s Mobile Part 2