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Micky Gramlin   My Press Releases

25 Tips for Creating Great Marketing Videos Part 2 of 2

Published on 5/7/2017
For additional information  Click Here

 

Image result for video marketing

 

 

25 Tips for Creating Great Marketing Videos Part 2 of 2

Published

May 2, 2017

by

Gabrielle Pickard-Whitehead

Smallbiztrends.com

Version en español

 

My series, “No Doubt About It, it’s Mobile” will resume on Tuesday of next week. I have a granddaughter’s graduation party from high school to attend to this weekend.

 

“It’s imperative corporate videos are mobile friendly. In fact, according to YouTube, mobile video consumption increases 100% every year! Marketing videos therefore need to be able to be downloaded and enjoyed on mobile devices.”

If you trying to tap into the Smartphone traffic, that is very important to note about video consumption. The trend is to be very creative and visual. With video, you are telling a story.

Take Viewers Behind the Scenes

Consumers love to get up close to a brand and video marketing offers the perfect opportunity to take customers behind the scenes and into your business’s ‘natural surroundings.’

Include Tutorial Videos

Posting titorials that are relevant to your niche is a great way to connect and engage with customers. Tutorials shouldn’t give away all your industry secrets, but should be enough to entice the viewer with informative and useful content, leaving them wanting to learn more.

Keep Them Short

Online viewers often don’t have much time to spare before they’re off looking on a new site and at a new video. In this sense, shorter marketing videos can tend to work better than long ones. As Helen Klein Ross told Kiss Metrics:

 

“The less you say, the more likely people are to remember.”

 Image result for video marketing

The amateur speaker, whose lack of experience speaking on the camera is obvious. With this in mind, it might be a good idea to have an employee that is experienced on speaking in front of the camera record for the video, or even think about calling in a professional.

Use Micro-Video Apps

Along with all this talk of keeping videos short for  the viewer, it’s also true shorter content is a better format for most social platforms. As Forbes notes, short, concise content triumphs over longer forms of content, particularly on social media channels. Video marketers should consider using micro-video apps, which shorten videos to less than 10 seconds, so they’re ideal of sharing on the likes of Instagram and Twitter.

Pose Questions

Strive to create engagement and conversation with your video by asking viewers questions. Ask viewers to leave answers to the questions in a comment section below the video.

Don’t Be Preoccupied with Perfection

Videos for marketing purposes aren’t Hollywood movies and nobody expects perfection. Whilst you want the video to look professional, don’t become too obsessed with perfection that on the 50th take you still haven’t got in right.

But Don’t Forget Production Quality

That said, it’s important a marketing video is produced professionally. From the camera work to lighting, edited to voice overs, it might be a good idea to call upon the expertise of a professional video production company to ensure the video is produced in a high quality.

Build Hype Around the Launch of the Video

Instead of just going ahead and launching your video, build hype around the video by promoting its launch date on your website, blog and social media channel

 

Image result for video marketing

Provide Some Humor

Not all corporate videos need to be serious. On the contrary, some humour can work well in generating more interest in your video. Vidyard gives an example of a humorous marketing video that proved hugely successful — a parody by cloud invoicing provider

Taulia of the award-winning commercial series ‘Get Rid of Cable" by Direct TV. As Vidyard writes:

“The video not only delivers a laugh, but this kind of humorous take on B2B solution can really get your customers feeling connected with your brand and help you stand out in what can be a stuffy market.”

Embed a Video in Landing Pages

Think strategically about where you are going to place your marketing video. Statistics show that embedding videos in landing pages can raise conversion rates by as much as 80 percent.

 

With video forecast to claim more than 80 percent of all web traffic by 2019 and 90 percent of customers reporting that product videos help them make purchasing decisions, it is imperative companies create videos that resonate with their audience and ultimately help sell their services and products.

 

Thank you for stopping by

 

 Version en español

 

RELATED POSTS

No Doubt About It. It’s Mobile Part 6 Video

25 Tips for Creating Great Marketing Videos Part 1 of 2

 

Source

smallbiztrends.com

Picture Source

Google

 

Gabrielle Pickard-Whitehead Gabrielle Pickard-Whitehead is a freelance writer and journalist based in the verdant hills of the Peak District, the U.K.’s oldest National Park. When she’s not typing on her computer, Gabrielle enjoys spending time with her family, camping, travelling and experiencing different cultures, as well as running and cycling through the hilly Peak District terrain. Gabrielle is delighted to be part of the Small Business Trends’ pool of writers and contributing to the success of the site.

 

 

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