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Micky Gramlin
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Micky Gramlin   My Press Releases

No Doubt About It. It's Mobile Part 9 Technology's Role

Published on 5/18/2017
For additional information  Click Here


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In this series we have been exploring different possibilities how we may be able to reach those Smartphone users. Here is what we have looked at:

What are the choices?

> Search Engines

> Social Media

> Video

> Content Marketing

> Email marketing


Today we are going to look at how new technologies are changing consumer behavior. The graph here is from Hubspot on what company’s feel is their challenges on marketing.

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Consumers have their point of view

91% of people say ads are more intrusive today than two years ago

81% of consumers have closed a browser or exited a webpage because of a pop-up ad

51% of people have a lower opinion of brands that use autoplaying video ads.


Messaging Apps

  • 20% of marketers plan to add messaging apps to their content strategy in the next year
  • Roughly 3 in 10 online adults (29%) use messaging apps such as WhatsApp, Kik, or iMessage
  • 36% of smartphone owners use messaging apps such as WhatsApp, Kik, or iMessage
  • 14% of online adults use apps that automatically delete the messages they send, such as Snapchat or Wickr
  • 17% of smartphone owners use apps that automatically delete the messages they send, such as Snapchat or Wickr
  • Half of smartphone owners ages 18-29 use messaging apps
  • There have been over 4 billion downloads of messenger apps
  • 6 of the top 10 most used apps globally are messaging apps
  • 7 in 10 Snapchatters use Facebook Messenger too
  • Among WeChat users in China, 60% open the app more than 10 times every day
  • By 2018, chat app users will represent 80% of smartphone users
  • 4 out of 10 mobile users use Facebook Messenger


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  • Mobile commerce is now 30% of all U.S. ecommerce
  • One-third of people use their smartphone as their primary device to access the internet
  • 82% of smartphone users say they consult their phones on purchases they're about to make in a store
  • 34% of online retail purchases now happen on mobile devices.
  • 35% of smartphone users check their phone more than 50 times per day
  • 66% of Americans own at least two digital devices -- smartphone, desktop or laptop computer, or tablet -- and 36% own all three
  • 80% of millennials have their smartphone at their side, day and night
  • 85% of adults ages 18-49 use multiple devices at the same time
  • Consumers spend 85% of time on their smartphones in app
  • Consumers spend 84% of time on their smartphones using just five non-native apps they've installed from the App Store
  • Only 39% of marketing executives say they are able to understand their customers' cross-device behaviors
  • 90% of time on mobile is spent in apps

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Artificial Intelligence (AI)

  • 80% of respondents believe AI improves worker performance and creates jobs. (Narrative Science, 2015)
  • AI will replace 16% of American jobs by the end of the decade. (Forrester, 2015)
  • 32% of executives say voice recognition is the most widely used AI technology in their business. (Narrative Science, 2015)

In conclusion, digital is still in it's very early infancy stage and already has proven itself to be a force within itself. True, most has been around, such as email marketing, social media and video, but because of the Smartphone industry - what is old has now become new once again. With the internet, it can expand thousands of times and never reach the end.

Thank you for stopping by!






No Doubt About It. It’s Mobile Part 6 Video

No Doubt About It. It’s Mobile Part 7 Content Marketing

No Doubt About It. It’s Mobile Part 8 Email Marketing

No Doubt About It. It's Mobile Part 10

Discover how marketers are reaching lead generation goals part 11



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