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Micky Gramlin
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Micky Gramlin   My Press Releases

Discover how marketers are reaching lead generation goals.

Published on 6/4/2017
For additional information  Click Here


Lead generation | Digital Marketing Lighthouse


Discover how marketers are reaching lead generation goals

Lead Generation Statistics


"Generating leads is a marketers most important objective"

(The 11th installment of No Doubt About It: It's Mobile)


The Mechanics of Lead Generation

"From a tactical perspective, a marketer needs four crucial elements to make
inbound lead generation happen. These include:"


Lead Gen Mechanics graphic


Demand Generation

  • 80% of marketers report their lead generation efforts are only slightly or somewhat effective.
  • Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers.  
  • For B2B marketers, the ideal number of fields on web registration and download forms is between three and five for 79% of respondents, while only 16% said it was six or more.  
  • 53% of marketers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation.  
  • Only 16% of marketers say outbound practices provide the highest quality leads for sales.
  • 63% of marketers say generating traffic and leads is their top challenge
  • 58% of marketers say their lead generation budget will increase in the coming year
  • Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. For those exceeding their revenue goals, 70% report attracting more than 10,000 visitors per month
  • The less companies know about their KPIs, the less likely they are to meet their revenue goals. 74% of companies that weren't exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities


Image result for lead generation



Marketing Analytics

  • 59% of marketers rely on total lead volume as a top metric
  • 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation
  • 68% of inbound organizations believe their marketing strategy is effective
  • Only 61% of marketers believe their marketing strategy is effective
  • 24% of marketers don't know whether their efforts resulted in closed-won deals
  • 28% of marketers say securing enough budget is their top marketing challenge
  • Marketers that calculate ROI are 1.6 times more likely to receive higher budgets
  • 40% of marketers say proving the ROI of their marketing activities is their top marketing challenge
  • 72% of organizations that calculate ROI say their marketing strategy is effective 

Image result for lead generation

Marketing Automation

  • B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads
  • Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating
  • 67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more
  • 70% of marketers say converting leads is their top priority
  • More than 60% of marketers use mass email blasts to stay in touch with customers, however, only 13% are using automation software
  • Marketing technology represents 33% of the average marketing budget
  • 64% of marketers say they saw the benefits of using marketing automation within the first six months of its implementation
  • Nearly 70% of businesses are using a marketing automation platform or are currently implementing one
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads
  • 37% of marketers state that budget constraints hinder them from conducting an efficient marketing automation strategy


Next post: Marketing Technology Statistics 


Thank you for stopping by!





Marketing Challenges and How to Overcome Them Part 1 of 2

No Doubt About It. It’s Mobile Part 7 Content Marketing

No Doubt About It. It’s Mobile Part 8 Email Marketing

No Doubt About It. It's Mobile Part 9 Technology's Role

No Doubt About It. It's Mobile Part 10


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