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Micky Gramlin
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Micky Gramlin   My Press Releases

Increasing Your Bottom Line With Inbound Selling

Published on 6/13/2017
For additional information  Click Here

 

Dont Deliver a Product - Deliver an Experience. Thats why we LOVE social media! #socialally #gainanally:

 

Increasing Your Bottom Line With Inbound Selling

(The 12th installment of No Doubt About It: It's Mobile)

 Español

In the overall scheme of developing a new marketing strategy, we should begin with what we are the most familiar with. All of us should know by now what has been working and what has not.   

I do recommend what has been working, to let it be. You can always come back to do the needed improvements. When the new is completed, including your review and you are ready to bring it all together, that is the best time to make the needed changes.

Here is where the importance of keeping records on inventory and products sold becomes. Going into a advertising campaign blitz without a history  of sales and the cost associated with it, including labor, means blind projections.

This is true for both offline and online if you are going to be out of any monies where you must wait to be paid. If you are able to, provide yourself a financial plan for unexpected inventory costs.

Up to our eleventh in our series on mobile and how to reach the Smartphone user to generate sales, we have covered a lot of possibilities

 

Image result for records of sales

Posts one through eight pretty much was taking a good look at our basic options. Having been around since the internet’s existence, but there were some surprises.

Video was the biggest surprise,

“In fact, according to YouTube:

Mobile video consumption increases 100% every year! “

 

“Marketing videos therefore need to be able to be downloaded and enjoyed on mobile devices.”

Email was another surprise “with three-quarters of companies agreeing that email offers "excellent" to "good" ROI and with 86% of consumers saying they would absolutely like to receive promotional emails from companies they do business with at least monthly - just cannot be ignored.”

With that said, you can’t always believe what you hear or read on the internet because both video and email marketing were doomed by some. QR Codes are another one that is doomed by some, but not so.

On the ninth and tenth post,  we considered how new technologies are changing consumer behavior, especially mobile. Which will make a difference on how we reach the Smartphone user.

 

Image result for making videos

On the eleventh post, we looked at lead generation. "Generating leads is a marketers most important objective"  ~ digitalmarketinglighthouse.com 

Today,on our 12th installment, we are taking a look at Sales Statistics. What we are looking for is help to increase our efficiency with inbound selling. If we are successful at generating leads, the next step is to convert or sell to those leads.

“Inbound Sales is the process of focusing on individual buyers and their personal needs, points of pain, frustrations and goals. As an Inbound salesperson, it is essential that you prioritize the buyer's needs before your own.” newbreedmarketing.com

CRM

  • 18% of salespeople don't know what a CRM is
  • 23% of salespeople cite manual data entry as the biggest challenge using their existing CRM
  • 17% of sales people cite lack of integration with other tools as the biggest challenge using their existing CRM
  • 40% of sales people still use informal means such as Microsoft Excel or Outlook to store its lead and customer data
  • 32% of salespeople are spending an hour or more on data entry each and every day
  • Nearly half (45%) of companies are using some form of CRM to store lead data, and 84% of those companies have a standard in place for scoring lead quality.

Selling

  • 71% of companies say closing more deals is their top sales priority
  • Prospecting is the most difficult part of the sales process for salespeople
  • 58% of buyers want to talk about pricing in the first sales call, while 65% of salespeople want to keep the conversation on goals
  • 57% of salespeople believe buyers are less dependent on salespeople during the buying process
  • Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine
  • 38% of salespeople say getting a response from prospects is getting harder
  • 38% of salespeople struggle most with prospecting
  • 63% of prospects are "somewhat" or "not at all" knowledgeable about a company before a sales rep makes the first contact
  • 35% of salespeople say closing deals is getting harder.

Service-Level Agreement (SLA)

  • Only 22% of respondents have a formal SLA between marketing and sales
  • Only 8% of salespeople said leads they received from marketing were very high quality
  • Only 25% of sales people said marketing was their best source of leads
  • Organizations with an SLA are 3X as likely to be effective
  • 52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last
  • 81% of marketers with an SLA think their marketing strategy is effective. 

Image result for social media

Social Selling

  • 29% of companies are prioritizing social selling
  • Buyers who use social media have larger budgets -- typically 84% larger than the budgets of buyers who do not use social
  • 61% of organizations engaged in social selling report a positive impact on revenue growth
  • 72% of sales professionals feel that they are not proficient with social selling 46% of social sellers hit quota compared to 38% of sales reps who don't.

 

Thank you for stopping by!

 

Micky Gramlin

 Español

RELATED POSTS

How Consumers View Paid Media The 13th installment

Discover how marketers are reaching lead generation goals

No Doubt About It. It's Mobile Part 10

No Doubt About It. It's Mobile Part 9 Technology's Role

 

Sources

Hubspot.com

Picture Source

Google

 

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