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Micky Gramlin
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Micky Gramlin   My Press Releases

The State of Cross Device Commerce Part 3 - The Trend

Published on 9/18/2017
For additional information  Click Here


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The State of Cross Device Commerce Part 3 - The Trend


After part 1 and part 2, we now know that correctly applied cross-device measurement reveals that buyer journeys are 41% longer than partial-view models indicate. Recording as single-visit purchases what are actually visits by the same user on another device on line, Device-centric measurement can be misleading.

In the US, cross-device shopping is seen in all retail categories, with at least 23% of transactions involving multiple devices.


This New Path Demands a New View


Consumers use multiple devices in the buying journey, from searching and browsing to buying.


Device-centric: Traditional analytics tools look at activities on a single device, providing only a partial and distorted view of a multidevice journey.

User-centric: Only advanced cross-device measurement can accurately follow the buyer across devices and capture a full journey of behavior and intent.

Nearly one-third of all transactions involved two or more devices from the first website visit to the point of purchase.* Without cross-device measurement, marketers risk miscalculating key metrics and ROI for one in three transactions.

Q4 2016

69% of all online transactions involved only one device

31% of all online transactions involved two or more devices

You can’t afford to misunderstand 31% of buyers!

Image result for US Share of Transactions by Number of Devices Used, Q4 2016 criteo 

Know How To Measure

Don’t Undervalue Your Users


In the US, a user-centric view through cross-device measurement shows that conversion rates are 1.4 times higher than the conversion rates seen through a device-centric approach.

Without an accurate cross-device measurement, retailers misunderstand, undervalue and ultimately underinvest in users.


Improve Accuracy At Every Step


Cross-device measurement shows that consumers convert more than previously thought, and that they:

  1. view more products than traditional analytics tools suggest
  2. are more likely to place items in the shopping cart and complete the        transaction

Cross-device measurement helps retailers to accurately identify where bottlenecks lie and optimize consumer experience and marketing spend accordingly.


Cross Device, Q4 2016 -device shopping conquers all devices

Image may contain: one or more people and text


Cross-device buyers are fairly evenly represented across the three purchase devices: desktop, smartphone and tablet.

This fact reinforces the vital need for retailers to offer a seamless user experience across all devices to capture the final purchase wherever it may take place.


Thank you for stopping by!

Micky Gramlin



The State of Cross Device Commerce

The State of Cross Device Commerce Part 2

The State of Cross Device Commerce Part 4 - The Importance Of 

The State Of Cross-Device Commerce Part 5

The State Of Cross-Device Commerce Part 6





Criteo Report

Picture Source





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