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Micky Gramlin
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Micky Gramlin   My Press Releases

The State Of Cross-Device Commerce Part 6

Published on 10/24/2017
For additional information  Click Here


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The State Of Cross-Device Commerce Part 6

The Criteo Report 2017


The Challenge Ahead


A new paradigm. Personalized marketing starts with understanding cross-device behavior, allowing marketers to use multiple signals to understand consumers’ buying processes and to enhance their overall experience.

A new focus. To reflect an increasingly cross-device, user-centric eCommerce environment, we’ve changed the title of this report from State of Mobile Commerce to State of Cross-Device Commerce.

Closing the gap across devices


Smaller screens are seeing bigger baskets

On average, shoppers now spend $80 on smartphones for every $100 spent on desktop per transaction - a seven percent year-over-year increase.

Shoppers can find the products they’re looking for faster than ever. On smartphones, add-to-basket and conversion rates increased 25% year over year.

Streamlining the path from product selection to transaction completion (think one-click ordering and smart autofill) will convert even more shoppers into buyers.

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Fashion leads, but for how long?

Fashion & Luxury retains the biggest share of mobile transactions.

At number two, Sporting Goods grew 30% year over year, overtaking Mass Merchants and Health & Beauty.

The Home category also showed strong growth of 31% year over year.


A New World Order


The UK leapfrogged Japan to take the top spot in mobile share of transactions, with both countries selling more on mobile than desktop.

Australia took the third spot from South Korea and showed the strongest year-overyear growth.

Countries to watch? Brazil and the US, both with big year-over-year gains.


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The UK and Japan also lead in mobile conversions

Interestingly, Germany is number seven in mobile share but ranks number three in mobile conversion rate.


More access equals more buying


Mobile commerce transactions correlate strongly with smartphone ownership for most markets.

This trend is clear in South Korea, Australia and the UK, where ownership rate and transaction share are both high.

Indonesia appears to be an exception to the rule.


iPhones dominate in top mobile markets, lag elsewhere


In markets that ranked highest in mobile share of retail eCommerce transactions - Australia, the UK and Japan - around two-thirds of online transactions are made on iPhones.

US consumers also prefer to buy on iPhones.

Android devices have a clear lead in all other markets


Thank you for stopping by!


Micky Gramlin



Google Starts Tracking To Assess Online Ads

The State Of Cross-Device Commerce Part 5

The State of Cross Device Commerce Part 4 - The Importance Of It

The State of Cross Device Commerce Part 3 - The Trend

The State of Cross Device Commerce Part 2

The State of Cross Device Commerce



The Criteo Report 2017

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Criteo Report


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