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Micky Gramlin
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Micky Gramlin   My Press Releases

Shaking Your List Up

Published on 4/4/2018
For additional information  Click Here


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Shaking Your List Up


When you are in business for yourself, you have

a “complex engine with lots of moving parts” underneath that hood.

A muscle car in the making.

Your dream. Your inspiration.


It may be the prettiest car in town, but as you line up with the competition for the race of your life, from start to finish ... the performance of that “complex engine” will be all that matters. You fine tune it and you keep it there. Maintenance.


What’s Next?

The Fuel


The Almighty List


A List Is Only Good For The Amount Of Money You Earn


Your list keeps your business focused on your branding, building loyalty and a supply line of referals.

With it being a new year, a new quarter, a new season and perhaps like me, a new line to your core products … maybe it’s time to shake things up with your list.

Especially if your list is not producing the kind of results you would like. Or maybe you want to do things differently. Change your offers or just write about a different subject.

I came across these suggestions on Thought I would share their ideas with you. Their suggestion is to break your list down into categories. You may want to use different ones, but this will give you an idea as to where you might start.

“Create a mailing list of everybody who’s ever bought something from you or asked about buying something from you, plus everybody you’ve ever bought something from. Use your email records and invoices payable and receivable to farm these names. Compile them in an email list

Use your memory, your employees’ memory, and the mailing list you created to triage existing customers into three categories: C customers: those you might lose B customers: those who are solid, but not excited A customers: the ones who love you more than ... your spouse loves you

Send an “opt in” email to everyone on your mailing list. The tone and specifics will vary according to the realities of your business and customer base, but it should include the following elements:


  • A sincere thanks for being involved or interested in your company
  • An announcement that you’ll be sending out news and special offers each month
  • Instructions that explain they only have to ask once to be removed  from the list, but if they’re still on the list the following month, they will receive an awesome special deal and every month thereafter
  • Create an after-hours client appreciation event for June. If your customers are widespread, make it an online live event. If most are local, arrange a behind-the-scenes tour
  • Call each of your C customers and invite them personally
  • Announce the event to your B customers via social media and email
  • Contact your A customers by email and ask what they would like to see at the event. Confirm that you can count on their presence at the pre-party one hour before the general event begins
  • Send your monthly newsletter with a discount offer or a small free item for anybody who posts on social media his or her favorite thing about your company (make sure you ask them to tag your social media accounts!).  Also include one piece of industry or local news, and one insider-peek at how things operate in your business.
  • Design, if you haven’t already, a formal client reward program for bringing  in referral business
  • Host your party! Have your A clients show up early to establish a good tone before the B and C listers arrive. Make the event about having fun and centered on showing a behind-the-scenes look at how your business works. Answer questions and deal with complaints honestly and openly. Don’t mention the referral program
  • Use your memory, your employees’ memory, and the mailing list you created to triage existing customers into three categories:

A sincere thanks for attending

A request for one item they feel your company could do better on

Details of your referral program”


Thank you for stopping by!


Micky Gramlin


 Proud To Be An Independent Genusity Associate

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