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Micky Gramlin
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Micky Gramlin   My Press Releases

Let It Snow

Published on 8/30/2018
For additional information  Click Here

 

 

No automatic alt text available.

 

SNOW?

 

No, not yet … but here we are with September pounding on the

front door and for some of us that first snowfall is just weeks away.

 

Soon enough, we'll be eating Thanksgiving Dinner and

then it’s welcome to Black Friday!

 

Are You Ready?

 

Labor Day weekend usually means sales begin to pick up online and offline. Clearance of summer items begin and light jackets, sweaters and the sweatshirts and jeans start to roll out. They may not be worn on Labor Day, but they will be needed for those long and cool nights that are coming.

I was just looking at the current projections for this upcoming holiday season. Online markets will see an increase of only 15.3%, shy of the 17.8% increase that happened in November and December 2017. The reason? Retail closings. But, a 15% increase in sales is still good enough to get excited about.

 

Or Is It?

 

For the brick and mortar and the holidays ... it is the year for the independent stores. There are no solid predictions - due to so many well known, major retailer closings in 2017 and in 2018.  But, 82% of shoppers in a recent survey said they would at least make one or two purchases for gifts this year at an independent store.

The same 82% put convenience and the overall personal experience as most important to them. Then loyalty programs, easy check out and the ease of getting assistance. You know the story.

For those of you that are using digital advertising for the first time, remember that you are getting more bang with your advertising bucks. You should be able to go in to your back office and change your ad or message at a moments notice … if you are the one doing the managing. If someone else is doing it for you, now is the time to find out how long a requested change would take.

The best thing about digital, is not just the price, but the flexibility of it. With traditional advertising, once done it is usually done. With TV commercials, it would cost lots of money to change the commercial. Same thing with Valpak. Newspaper ads, once in print, you can’t retract and insert another.

With digital you are in the driver's seat … or can be.

From any device connected to the internet, your proximity beacon ad can be changed in seconds. The same on your customizable App with the Alert Page. Your message or sale can be changed and sent out easily and as often as you need too.

emarketer also states that foot traffic is in a slump

and that it could effect overall sales.

As for the slump in foot traffic? How will you get their attention?

Slump or not, they will be shopping.

They won’t be watching TV

AND

You never see a radio in anybody’s hands … including teenagers.

Newspaper ads? Who will see them?

 

CodeBlue For Business Has Your Solutions -

Let’s Talk!

 

Thank you for stopping by!

Micky Gramlin

 

 

Source

emarketer

 

 

 

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