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Micky Gramlin
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Micky Gramlin   My Press Releases

"Is this ad relevant to you?".

Published on 1/13/2019
For additional information  Click Here

 

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DigitalWorldConnection.com

 

"Is this ad relevant to you?".

 

There is a whole niche out there that never sees that question.

The reason … they don’t watch TV.  

USA Today states. “  

“Younger viewers are fleeing TV at an accelerated pace.”

“About 40% of homes led by millennials don't subscribe to cable or satellite services.”

The movement towards digital with this group should not be a surprise to any of us marketing to them.  They have been on the edge of new technology since they were born and they don’t want anything less than the latest in digital. “Millennials, officially ages 22 to 37 in 2018, are over 75 million strong.”  Being “nearly a quarter of the total U.S. population, 30 percent of the voting age population, and almost two-fifths of the working age population.  (Pew Research)

 

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For the four weeks ending Oct. 28, 2018, coinciding with the start of the official TV season, the number of people ages 18 to 34 using TV has plunged 15% and is down 36% from 2014. With new Nielsen data showing a widening gap in viewing behavior among young and old that's alarming some network executives.” (USA Today)  

“With two-thirds of all TV homes in the USA now subscribed to Netflix, Amazon and/or Hulu. "Many networks are going to be under stress to adapt, and some are not going to make it," predicts Kevin Reilly, president of TNT and TBS. "I think it's going to be a very tumultuous time with the fraying of the audience" as fewer viewers translate to lower ad revenue, the lifeblood of the traditional TV business.” (USA Today)

 

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DigitalWorldConnection.com

 

 

 

Motley Fool - “Thanks to the 26 million streaming members Netflix has added over the past 12 months, Netflix's global member count has swelled to an impressive 130 million members. Of these members, 124 million are paid memberships -- up from 99 million at this time last year.”

“Advertisers should be "smarter about how we reach younger people" on traditional TV or "be more cool with targeting older demographics than we used to," (USA Today)

Are you connecting to this niche of 75 million strong? If they don’t own television sets, then they are not watching TV ads.

Put Your Money Where The Eyes Are … On Their Phones!

“Time spent per day on mobile devices has increased

575% in three years.”

cyber-gear.com

                           The average smartphone user checks their 

                            phone on average 80 times a day                                   

Introducing

Fencing Technology

Send Your Message/Ad out to every

Device connected to the internet

Inside your zip code!

 Use the beacon to gain new customers and for branding!

 

Thank you for stopping by!

Micky Gramlin

mickygramlin.codeblue@gmail.com

 "Proud To be An Associate"

For More Information

DigitalWorldConnection.com

 

DigitalWorldConnection.com

 

RELATED POSTS

Custom App, Beacon Technology and Quick Response Codes: Ready To Rock!. 

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A DRUM ROLL PLEASE: BYE BYE GOOGLE

Sources

Motley Fool

Pew research

Brookings.edu

USA TODAY

 

 

 

Member Note: To comment on this PR, simply click reply on the owners main post below.
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