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Micky Gramlin
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Micky Gramlin   My Press Releases

'Digital Advertising Will Exceed Traditional In 2019'

Published on 6/5/2019
For additional information  Click Here

 

Image may contain: one or more people, people standing, ocean, sky, text, water and outdoor

 

Lead Generation For The 21st Century

Is

No Longer A Mystery

 

Once upon a time, you knew where to spend your advertising dollars and ROI (Return of Investment) was not a concern. That started changing with the introduction of the smartphone and even more so when custom apps were implemented.

Traditional advertising is dead. If you want your ad/message seen eMarketer predicts for 2019 that ‘mobile will account for more than two-thirds ‘ of where ads will be seen.

‘Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind.

 Image result for the customers perception is your reality quote

  

The report predicts that digital will make up more than two-thirds of total U.S. media spending by 2023’

The numbers. Digital ad spending is forecasted to grow 19 percent to $129.34 billion this year, and will make up more than half (54.2 percent) of total U.S. ad spending. At $87.06 billion, mobile will account for more than two-thirds of that amount.

Non-digital advertising is down this year from

  • 51.4 percent to 45.8 percent
  • Led by directories like the Yellow Pages, which are down 19 percent.
  • Spending on traditional print will drop nearly 18 percent  
  • TV ad spending will decline 2.2 percent to $70.83 billion this year’

Why you should care.  The trend is hard to ignore — advertisers are spending on digital and there’s no sign of them ever going back.’

 

Image may contain: sky and outdoor

“2018 was a landmark year for U.S. digital advertising,” said Sue Hogan, SVP, research and measurement, IAB. “Brands continued their record-breaking investment in the marketplace in the third quarter.”

Monica Peart, eMarketer forecasting director, said, “the steady shift of consumer attention to digital platforms has hit an inflection point with advertisers, forcing them to now turn to digital to seek the incremental gains in reach and revenues which are disappearing in traditional media advertising.”

What is a Micro Moment?

Mobile users spend on average about three hours and 35 minutes on their devices each day. That’s not all at once, of course; it’s spread out into over 100 or more sessions over the course of a day.’

Smart marketers will not bombard the mobile user with the buy ‘right now’ mentality. Instead will introduce the thought with a soft action of interest that will lead to the sale. A give away or to a Blog with the information of their interest for example

For those offline, according to Google, '82% of smartphone users when making an in store purchase, these micro-moments are crucial seconds on your approach to them. They will either find your information helpful or will ignore it.'

Offline or online, to take advantage of those micro moments, one must know their niche and have a full understanding of their journey. Your ad must be short and quickly read. This is easily attained with proximity marketing.

In conclusion, continued engagement with creativity is the key with digital. Explore your options and remember that digital is still emerging and that changes are inevitable.

 

Thank you for stopping by!

Micky Gramlin

mickygramlin@codeblueforbusiness.ws

 

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DigitalWorldConnection.com

 

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Advertise In Any Zip Code Worldwide 

 

Sources

marketingland.com

dashtwo.com

 

 

Member Note: To comment on this PR, simply click reply on the owners main post below.
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