|
SELECTED PRESS RELEASE:
|
|
posted on:
8/11/2012 3:47:22 AM EST
|
Pinterest vs. twitter and Facebook
social media, twitter, facebook, pintrest
 VISIT WEBSITE (learn more)
|
Hello,
I think everyone today uses facebook,Twitter and Pinterest. I think in my personal
opinion all three are good in some form or fashion. Out of the three, which one has
the best benefits? Many small businesses are using social media sites to connect
with new and existing customers, just like Facebook and Twitter. The difference is
many eCommerce businesses are a gaining new level of success with Pinterest-based
social marketing strategies.This info is provided by Venda an ecommerce technology
provider. The Pin-it approach has made it a lot easier for consumers to as they say
"shop the lifestyle" and by products or services. Venda is working with clients to
help expan their digital storefront acroos the social media networks.Pinterest is
a valuable source of discovery and sales. It is important for small business owners
to know how to use Fcaebook for marketing, but Pinterest is more useful for
introducing new customers to the brand .Clients of Venda are finding that Facebook
is great for brand loyalty and interaction, both are important elements, but initial
interactions and sales shine best with Pinterest.
Here are some tips given by Venda to help eCommerce providers make better usage
of their interest strategies:
Brand Persona. Businesses should focus on lifestyle boards that convey a sense
of the brand's persona, with descriptions written in the brand voice. Persona-based
imagery should be interspersed with product imagery to drive traffic to your
eCommerce website.
Calls to Action. One of the ways to engage Pinterest users is to offer incentives
in exchange for calls to action. For example, some eCommerce providers offer
discounts for product pins that receive the most "likes" over a set time period.
The result is increased customer involvement and ultimately, higher sales.
New Product Rollouts. Pinterest is an excellent resource for new product rollout
campaigns. Contests, hashtags and other tactics can be leveraged to introduce
imagery of new products or product lines to individuals who are predisposed to
the lifestyle your brand is marketing.
I think Pinterest's "pin-it" approach definitely offers advantages not available
through Facebook, Twitter and other social media platforms.I also think that it´s
useful being able to use the brand persona to get your customers to identify with
your product or services.Pinterest will become more and more popular for many
business owners. Another thing that I should add, is that Facebook and Twitter
have a lot of problems with smartphone integration and issues with feeds and
apps in the App Edge. It is become more of a spammer site and people just love
to share their life stories. What I don´t like about twitter is you get a lot of
request from people to follow you, just to build up their ranks and the majority
of the time they don´t follow you back or maybe they wait five days and then
unfollow you. So, that´s my opinion on the three sites mentioned and I hope
this blog gives you some insight on which offers you more advantages for your
business.
Paul Newman
|
|
BUSINESS OWNER COMMENTS:
|
leave comment
|
|
** You need to be a member of IBOtoolbox to comment. Click Here to create free account.
|
 | | Hey Good Blog I get lost in all the different options : ) |
| | |  | | Thank you everyone for reading and commenting on my blog. |
| | |  | | Thanks for information, very helpful. |
| | |  | | A good blog about the pinterest system, I can recommand to check this one out today.
I use Pinterest and many of my friends and business partners has started using it too. It really is something to look into
Sig |
| | |  | | Nice blogpost about pinterest. Thanks for sharing |
| | |
|