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Now I’m sure some of your read that title and rolled your eyes. Others probably answered the question with an emphatic “YES.” However, what I’m referring to is probably not what you are thinking about. In fact I’m willing to bet we are not on the same page. Reason being is that I love to observe the world as if I don’t live in it. It’s a great way to grasp a different perspective on things. I happen to think the Kardashian/Jenner family is great for such observation. Why is that? Glad you asked. Keep reading…
Now whether you love them or hate them the Kardashian/Jenner family is a force to be reckoned with. They are a phenomenon within itself from an entertainment and business standpoint. But they offer up something that is within the grasp of anyone who dares to pay attention. There is a lot that can be learned from this family but for now I will focus on just 3 things. Now before you moan and groan or clap and dance, hear me out.
I’m not sure if I’m a fan of the Kardashians. Yet, I am very fascinated by this family. And whether you are a fan of them or not a fan of them, you have taken notice. They are everywhere. And I’m not mad at it. How else do you make millions? How else do you make people see you? Their branding is out of this world and I would love for Kris Jenner to do my branding (call me). But far beyond branding Kris has created something that cannot be ignored or denied. So what is Kris showing that you need to pay attention to:
1) Business Building: Her children are all business owners. Did you catch what I just said. Her children…ALL OF THEM, are business owners. Not 1 not 2, I said ALL. How many times have you come across a family that are all business owners? Now if you are an early watcher of the show Keeping up with the Kardashians, you know that they were already in the retail business. That business has now expanded into multiple business ventures. Before you even knew who Kris Jenner was she was running a business. So it seems only right that she would pass that knowledge down to her children. But she went a step further. She went pass sharing the knowledge to applying it. How much stuff have you learned and have not applied nor shared? Mmmmm hmmm. You better go head Kris. (call me)
2) Partnership: This family is in partnerships with each other. This teaches them how to be able to do business partnerships with other business people. Aaaaand guess what…they do! Some of you can’t even play a game of monopoly with your family without wanting to fight. Imagine if you had to partner with them to win the game of monopoly…could you do it?
3)Generational Wealth: Now what do you think is the likely-hood that the grandchildren or great-grandchildren of the Kardashian/Jenner family will have to go out and apply for a job somewhere? I’m guessing probably zero. Why? Because the transfer of knowledge and implementation has already been laid out for the family. They are not only building businesses. They are building wealth. And before some of you are like well they have money…I’m not talking about money. I’m talking about the art of business. They are a brand together and individually. Their offspring is a part of the collective brand. What happens when they develop their individual brands…WEALTH.
What’s crazy is that change only requires one person. ONE person. That person then transfers the knowledge to create a domino effect. This shows that there is something to be said for what children see their parents do. The end result is usually one of two options. Do as your parents did or do the opposite. I’m sure depending on what these options are, helps to decide if they are good or bad options. However, the point is we all have these options. This family shows that. So I ask are you keeping up with the Kardashians or just watching?