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Goals and Processes
Note: This is the 2nd in the “GetStarted” Sequence.
There is some discussion on the values of written Goals and Processes. Some believe that you can “wing it” and succeed while others are so caught up in their lists and processes that they never achieve their written goals. The proper balance lies somewhere in between and is dependent upon the needs and nature of the individual.
*Tool Note: Besides one’s brain, the most important tool in the online marketer’s toolkit is the computer. If you haven’t already, put a folder on your desktop for your Work Efforts. Likewise, you will want to set up a folder in your Favorites or Bookmarks for the links you want to save for your future. *
Since the first time that I read Think and Grow Rich, I have been aware of the necessity for written Goals. In fact, the impetus for this cycle of writing was a Google Plus post by Met Rivers indicating that “Goals …are not worth the paper they’re not written on”. Nonetheless, written goals are something that I seem to have been fighting against.
On the other hand, written Processes are something that I am big on. I have a Daily Sheet that I use to record stats and information that I find useful. Anyone that has read many of my IBO Toolbox Press Releases has probably noticed a propensity for detailed instructions. It is not all for the benefit of those who follow. Often I find these notes valuable for those tasks that are not in the daily cycle.
Before I continue, I would like to introduce you to Dennis Thorgesen. I would consider him the expert on building Brand Identity at IBO Toolbox. His Press Releases contain a wealth of information on why and how to build your Brand Identity. This is a good place to start. Building a Brand; Self-Branding Tips
*NB: Add this to your Favorites under Guides.
I bring this up now because building your Brand Identity is perhaps the most important point in building your online business. I understood this instinctively when I began my online efforts. The information that Dennis Thorgesen has shared made me understand how and why it works.
*NB: The following assumes that you are using a Notebook application. For those with Microsoft Office on your system, OneNote should be available to you. Learning to use the application itself is up to you.*
*Note: My OneNote shortcut is in my Work Efforts (Nove-Noga) folder and the folders for my Notebooks are in the same folder. This makes it easy to copy your Work Efforts to a thumb drive to backup all your diligent efforts.*
For the purposes of this PR sequence, I have opened a new Notebook in OneNote. This Notebook I have named “Getting Started”. I have named the first Section, “The Plan”. In this section, I will start with four pages.
Label the first page, “Why”. Here you will describe Why you want to promote your business or opportunity. Don’t be afraid. There is no one right answer. Your why is what drives you to your efforts. Your Why may change over time.
Create a new page and label it, “Goals”. Begin setting your goals. Describe what you want to achieve with your efforts and within your efforts.
Recommended Reading from the Search “Goal Setting”: The Beginner’s Guide to Goal Setting
*NB: For the moment I would skip the Newsletter. Add to Favorites under Guides so you can find it later.*
Create a new page in your Notebook and label it, “Processes”. For a first point you might enter, “Review Goals” under Daily. As you proceed, you will be adding the tasks you need and eliminating those that are no longer effective. *NB: Remember to give each Process time to be effective. Sometimes it takes only small changes to make it work.*
Recommended Reading from the Search “Goal Setting”: Forget Setting Goals. Focus on This Instead.
*NB: The popup ad takes a short time; we cannot begrudge this monetization effort. Add this to your Favorites under Guides.
Your next Notebook page is, “Theme”. As part of Self-Branding and building your Brand Identity, you want to create a cohesive presentation with your multiple efforts across the internet. What is the Theme of your Online Efforts? What is your Color Scheme? Are you using a Logo? Maybe you already have a catch phrase or slogan in mind. That is a good place to start building your Theme.
Tools – Your Notebook; and Favorites.
Task – Begin Keeping Track of your Goals and Processes.
The purpose of this series at IBO Toolbox is to give people a good place to get Started or ReStarted in their online marketing efforts. As such, I am sharing the tools and information that I have found. What you do with it is up to you. Your marketing effort should be as individual as you are. Whatever your Goals and Processes, you should make an effort to Do Something every day. Remember; Nothing Ventured – Nothing Gained: Nove-Noga!