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Curtiss Martin
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Curtiss Martin   My Press Releases

Why Create a Facebook Fan Page

Published on 7/3/2014
For additional information  Click Here

FavIcon Create a Facebook Fan Page:

Note: This is the 12th in the “GetStarted” Sequence. You may be asking, why do I need to create a Facebook Fan Page? If you are planning on conducting any business on Facebook, you need a Fan Page as part of your strategy. Facebook takes a dim view of using your Personal Page entirely for business activity. To make use of the new Facebook connectivity at IBO Toolbox, you need a Fan Page and it needs to be the first Facebook link in your IBO Toolbox Social Networks.

Get Started:
In your OneNote notebook, go to Setups and add a page for your new Fan Page. Copy the Preparation for Your Fan Page (see below) to your new page. Review the information, Choose your page type and Prepare your entries.

I am going to assume that you already have a Facebook account. If not, please see Getting Started with Your Social Networks - Facebook.

On the Facebook MenuBar, Click the settings Icon at the end of the bar and Select “Create Page”.

You have Six Choices:
Local Business or Place
Company, Organization or Institution
Brand or Product
Artist, Band or Public Figure
Cause or Community

Of the six choices, “Cause or Community” is the easiest to set up. You may want to take the time to check out the Categories available for each page type. You can safely look at each tile in the set of six choices. Whichever you choose, be sure to read the Facebook Pages Terms.

I started out with the Nove-Noga Community page.

For the purposes of this Press Release, I decided to create a new Cause or Community for “Free Means Free!” I feel strongly that “Free” offers should truly be Free. A “Free Video” for a funded opportunity is a commercial.

Create a page for a Cause or Community:
Having selected this type of Fan Page, I entered the name I wanted (Free Means Free!) and Clicked [Get Started]. Facebook removed my exclamation point and returned me to the page. I smiled and Clicked [Get Started] again.

This took me to the Set up page. It shows us on “1 About”, the first of four steps.
1 About > 2 Profile Picture > 3 Add to Favorites > 4 Reach More People

Section 1 About:
About (155 Characters):
Enter a brief introduction to your page. For example, “I am Tired of Free offers or tools that Aren’t Free. This page is for the Free Tools that I use in my daily efforts. Nove-Noga!”

Website (E.G. Your Website, Twitter or Yelp Links):

Unique Name for your new page:
Keep it short and simple. I went with “FreeMeansFree” yielding the new URL

The last step in the About section is the answer by Radio Button to the question: Is Free Means Free a real organization, cause or event. Yes/No.
To which I chose, “No”. If it is a “real” organization there may be more hoops to jump through.

Having set things as desired, Click [Save Info] or [Skip] and catch up on it later.

Free Means Free Section 2 Profile Picture:
Your Profile Picture can be uploaded from your computer or Imported from your Website. I recommend a 180x180 pixel picture to fit the Facebook Format.

When it has been uploaded, Click [Next]

Section 3 Add to Favorites:
It will be normally added to your Pages. If you want to add it to your Favorites instead, Click [Add to Favorites]. (You can change it back if necessary.) When ready Click [Next] to continue.

Section 4 Reach More People:
This is where you can set up Advertising on Facebook for your new page. Like many “Free” tools, Facebook allows you to buy advertising. I would advise waiting on this until you have your page completely set up. Your options are [Promote Page] or [Skip].

Once you have finished with the Set Up page Facebook will take you to your new page and walk you through the basics including enticing you to be first to like your new page so that people will see that at least one person has been there before.

Your First Milestone is 100 Likes. To help you reach this goal, Facebook will allow you to Invite Your Email Contacts. (Consider whether this might be perceived as Spam by your Email list.) Click “Learn More” or [Next].

Now you are on your own. I suggest that your next step will be to upload your Cover Page from your computer. Remember that Facebook has rules for Cover Pages. Briefly, text should not comprise more than 20 percent.

To upload your prepared Cover Image, Look for [ + Add a Cover] on the Cover Image area. You can Choose From Photos or Upload Photo. *NB: If you have only uploaded your Profile Image that is all to Choose from.*

In preparation for this exercise, I created a cover image (1200x450) by going to Public Domain Image and finding an image suitable for my needs. By having it prepared, all I needed to do after Upload was Click [Save Image].

*NB: The optimum cover page is 851x315. For more on creating Profile and Fan Page cover photos, see: Getting Your Facebook Cover Photo Right by Nove-Noga.*

Uploading your new Cover Image also creates the first post for your new Fan Page. This is the first chance to set the Tone for your new page. For my first post I added the following comment to my “new cover image” post.  

Free Means Free! What could be more Free than the Clouds in the Sky. This image was found, for Free, at as the image nature-landscapes-public-domain-images-pictures/sky-public-domain-images-pictures/sun-lights-up-the-clouds by Leon Brooks. The Image was then prepared using the Free GIMP. (GNU Image Manipulation Program)

To complete the preparation of your new Fan Page, I recommend making a few more posts. Remember your audience. Who are you trying to reach? What kind of impression are you trying to make? For those focused on their business efforts, remember to leave something for well-meaning Friends to like even if they are not specifically interested in your offerings. Perhaps their Friends will be interested.

*Note: You can get every post started with two Likes by Liking it as the Page and as Yourself.*

*-*-*-*-* Preparation for Your Fan Page *-*-*-*-*
*-*-* Types of Fan Pages - Note Required Information *-*-*
Local Business or Place
   Choose a category
   Business or Place Name
   Street Address
   Zip Code
   [Get Started]
Company, Organization or Institution
   Choose a category
   Company Name
   [Get Started]
Brand or Product
   Choose a category
   Brand or Product Name
   [Get Started]
Artist, Band or Public Figure
   Choose a category (An interesting list.)
   [Get Started]
   Choose a category
   [Get Started]
Cause or Community
   Cause or Community Name.
   *NB: Suggests that you may wish to create a Group instead.
   [Get Started]
*-*-* End Types of Pages *-*-*

About (155 Characters)
Website (E.G. Your Website, Twitter or Yelp Links)
Unique Name for your new page. (No Spaces. This is part of the URL for your new page and will have to be Unique to Facebook.)
Radio Button: Is (Your Page Name) a real organization, cause or event. Yes/No.

Profile Image: (180x180 Recommended) Location in your computer and Name.

Reach More People – Promote your Page.
Sample ad based on your Profile Image.
Location (Select Countries where your add will be seen from List.)
Interests (Think Keywords of things, interests and traits that your audience shares. Suggested that you use 4-10 interests for your ad to be effective.)
Age (Consider Restrictions necessary or useful to your advertising campaign.)
Gender (All | Men | Women)
Daily budget (for $10.00 they estimate 9 to 35 likes per day.)
Schedule (Choose to run your ad continuously or for a set period of time.)
Currency (Default is USD US Dollar or choose yours from list.)

Cover Image (851x315) Location in your computer and Name.

First Posts: I suggest a minimum of four to start. An empty page is a sorry thing to see.
*-*-*-*-* End Preparation for Your Fan Page *-*-*-*-*

To Recap:
Tools – OneNote or other Notebook tool.

Tasks – Create a page for your Fan Page under Setups in OneNote; Use Preparation for Your Fan Page as a guide to setting up your page; Complete the setup with your Cover Image and your first posts.

Your Facebook Fan Page is your major tool for the promotion of business on Facebook. With the new connectivity at IBO Toolbox it has become even more important.

If this has been a helpful Press Release, please take the time to visit my new page, Free Means Free, and Like it. You never know. The Free Tool that you have been looking for may be waiting for you now. Nove-Noga!

Next “Where do You Start?” PR by Nove-Noga:
Tying your Social Networks Together
© 7/3/2014
Edited 1/6/2015

Member Note: To comment on this PR, simply click reply on the owners main post below.
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