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Curtiss Martin
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Curtiss Martin   My Press Releases

Consider Your Words Carefully

Published on 8/23/2014
For additional information  Click Here

FavIcon Your Words Carefully:

Note: This is the 26th in the “GetStarted” Sequence.

Whether you are going to write a quick comment on Facebook or take the time to find the right words for your next Press Release you should always consider your words carefully.  I know that people make mistakes, no matter how hard they try. There are so many ways to get their words wrong that they’re bound to make a mistake sometimes.

I include myself in this group. I don’t know how many times I have caught myself typing the wrong word when I knew the right one. Every new post is an opportunity to make a mistake. Spell Check and a Grammar Checker can be your best friends. (Unless they are wrong.) Still, any mistake it allows is not its fault. It’s up to you to check your own work. You’re responsible for your own choices.

We’re always responsible for our own choices. No matter what you were thinking or where you are. It is up to us to consider our words carefully. I advise you to think about the advice that I am giving you.

Words are powerful tools. With each post we are sending a message. Every ad you create has the potential to add to your overall message. Once we accept this principle, we learn the importance of using words right except when we use them wrong for emphasis. (I ain’t going into that right now.) Your words should strike the right chord with your audience. They can be the cord that ties it all together.

You should consider your words carefully for the result you want. When you use them correctly then your words become strong and powerful. This is better than having them weakened by poor decisions. You have two choices; learn to use your words properly or allow too many mistakes to muddle your message. You don’t want to lose customers because you were too loose in your use of language.

While we are at it, let me ask you a question. Is an axe a tool that you normally use? When the dew is on the grass, do you let it stop you from doing what you want to do? If so, what do you do when you need to sew a rip in a shirt?

Some people are weak in language skills. Others can go all week without making a mistake. I can hear you muttering about this but the important message here is that the right words can make the right impression. They affect the effect we are trying to achieve.

Whose responsibility is it to make sure you are using your words correctly? Who’s going to check your work? It’s your responsibility and the World is going to be checking your work. Every ad is an opportunity for a sale, or for your potential customer to sail on past to another offer to sell. It is up to you to set the proper course. You don’t want to ruin your presentation with coarse or poor language.

*-*-*-*-*-*-*-*-*-* Language Examples *-*-*-*-*-*-*-*-*-*
*-*-* Taken from a Post and Comments on Facebook *-*-*
*-*-*-*-*-*-* That is No Longer Available. *-*-*-*-*-*-*
*-*-*-*-*-* Which of These Drive You Crazy? *-*-*-*-*-*

Write = Record your thoughts and Ideas. / Right = Not Wrong or the opposite of Left.
Know = Part of your Knowledge. / No = A negative response, not Yes.
There = A place. / Their = It belongs to them. / They’re = They are.

Knew = Past tense of Know. / New = Recently purchased or created.
It’s=It is. / Its = Belongs to it.
You’re = You are. / Your = It belongs to you.

We’re = We are. / Were = Past tense of are. / Where = A place.
Are = Plural present of be. / Our = Belongs to us.
Advise = To recommend. / Advice = Recommendation.

Ad = Short for Advertisement. / Add = Join (something) to something else.
Accept = To receive. / Except = Excluding.
Chord = A group of notes sounded together. / Cord = long thin flexible rope.

Then = A point in time. / Than = A method of Comparison.
Two = The number 2. / To = Indicates motion. / Too = Also or Excessively.
Lose = Misplace. / Loose = Not tight.

Axe = A tool used for chopping. / Ask = A request.
Dew = Condensation on grass in the morning. / Do = Accomplish a task.
So = Therefore; in order that; Adverb meaning to such a great extent. (This one is tricky.) / Sew = Create with needle and thread.

Weak = Lacking in power or strength. / Week = Period of seven days.
Hear = Perceive with the ear. / Here = Place or position.
Affect = To Influence. / Effect = Result.

Whose = Determiner of ownership or association. /Who’s = Who is.
Sale = Exchange of commodity or service for money. / Sail = Piece of material attached to a mast to catch the wind. To cruise on by, sail past something. / Sell = Process of making a Sale.
Course = Route or direction. / Coarse = Rough or loose in texture or grain. Or, rough language.

*-*-* A few more that I couldn’t work into this PR. *-*-*
Threw = Past tense of throw. / Through = Moving in one side and out the other.

Bare = Unclothed or uncovered. / Bear = Carry. Alternatively a large ursine mammal that may eat you if you get caught running around bare foot.

Sole = The undersurface of the foot. / Soul = Spirit or Essence.

Hare = A rabbit. / Hair = The stuff growing on the heads of most people. / Heir = One who will inherit.

Maid = Female domestic servant. / Made = Constructed or created.

*Note: These are simple definitions. Some I looked up. Some I just guessed.*
*-*-*-*-*-*-* End Language Examples *-*-*-*-*-*-*

SevenOaksArtTo Recap:
It is important to write the right words. There are so many ways to get this wrong. I sometimes find myself writing the wrong word even when I know what is right. A good syntax checker like the one with Microsoft Word 2010 can help keep you out of trouble but I have even caught it in a few mistakes.

No matter how short the post is, always remember to proofread your work. (I don’t know how many times my “r” has disappeared from my “your”.) When you have the time, let it sit. The human mind is designed to make sense of the patterns it sees. Only when you take a second look can you see what you overlooked the first time.

Consider Your Words Carefully. They are the tools you are using to reach your audience. Spelling counts. Every misspelled word sends a silent negative signal. Grammar counts. If people have trouble understanding your meaning, you may have trouble getting their clicks. It is all part of your ongoing story. Make them part of the best story you can tell. Nove-Noga!

Next “Where do You Start?” PR by Nove-Noga:
About.Me, Another Tool For Self-Promotion
© 8/23/2014
Edited 1/7/2015

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