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Curtiss Martin
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Curtiss Martin   My Press Releases

My IBO Press Release Process for 2016

Published on 2/16/2016
For additional information  Click Here

IBOtipList at Nove-Noga. The Unofficial Training for IBO Toolbox. My IBO Press Release Process for 2016:
With the most recent changes to the IBO Toolbox Press Release Editor, (See: IBO Toolbox Press Release Editor Replaced) there have been changes in my IBO Press Release process for 2016. Why should you care? When we changed to IBO Toolbox V2.0, we got a new Press Release tool that allowed us to create much better Press Releases. Unfortunately, I could find no information on How to create some of these new efforts. At that time, I determined that I would share what I learned.

The New Press Release Tool:
Among the best of the changes to the IBO Press Release Tool is the ability to accept Microsoft Word™ content. This makes it much easier to go from my preparations in Microsoft Word™ to the Press Release. I like to use Microsoft Word™ because it catches most of my spelling errors and offers grammar suggestions that are usually correct. Microsoft Word™ content containing bold, italic and underlined elements are carried directly into your Press Release. The same is true of your hyperlinks although you will need to edit them for Color and target. Example: ASN Sitemap.

Things to Know:

The display area is about 515 Pixels wide. Over width content is hidden. I recommend a maximum width of 510 Pixels.

The generated HTML for your Press Release is now based on Paragraphs.

The generated HTML uses XHTML type tags. The primary difference is in the way that it generates “empty elements” such as break (old <br>, new <br />) and image (old <img src=”a.gif” alt=”a.gif”>, new <img src=”a.gif” alt=”a.gif” />) tags.

The default color for text is “gray”.

The default font-size is 12px.

The default font-color for Links is “black”.

The default hover color for Links is “red”.

The font-size alternatives are 8pt, 12pt, 14pt, 18pt, 24pt & 36pt.


Problem Areas with the Press Release Tool:

This Paragraph is in the default settings. With the paragraph base for the generated code, there is an automatic space between paragraphs. If you don’t change your font-size and text color, your Press Release will be published in the default state. As the 12px text is about 75% of the size of 12pt, this results in small gray text like this paragraph. Your unchanged hyperlinks show in black with the default hover color of red. Example: IBO Toolbox. The display area for your Press Release is only about 515 pixels wide. I recommend a maximum width of 510 pixels for tables, images and video. Anything extending beyond the edge is hidden from view. Finally, the relationship between the Press Release Editor display and the posted Press Release is not perfect. This is one more reason to review the results when you have posted a Press Release.

Personal Issues:
I have taken a liking to a certain structure for my Press Releases. I like to have a Heading attached to each paragraph with the background-color set to a certain color. Prior to the Press Release Editor change, I could easily set those highlights to #00bfff, deep sky blue, my signature color. With the new editor, the highlight selection is severely limited. I can accept a background-color of #00ccff, sky blue, or I can manually change every one in the source code. Because of the Paragraph structure of the HTML, connecting the Heading is a trick.

Here is the Trick:
In the source code, before I make changes to the background color, I replace the generated HTML after the Heading text and before my paragraph text, </span></p><p><span style=”color: #000000; font-size: 14pt;”> with a break, <br />. I repeat this process for every Heading and Paragraph set. Then I click [OK] to return to the Press Release Editor where I change the Heading background-color. If I wanted to insist on using my preferred background-color, I would have to return to the source code and manually change each instance of the background-color. I finally decided to go with the flow.

*Note: My preferred text size is actually 13pt. In order to use it with the new Press Release Tool, I would have to go to the Source Code and change every instance to 13pt. Time to go with the flow again.*

Inserting Images:
You can add any image already hosted online to your Press Release. I recommend for anyone needing free image hosting. You need to know the ImageURL and I recommend that images and videos do not exceed 510 pixels in width.

A Text File for Your Records:
Previously, to use Microsoft Word™, we had to transfer the content to a text file, (file.txt), to strip the extra elements used by Microsoft Word™ before pasting into our Press Release Editor. This is no longer necessary. As part of my process, I would copy the final source code to my text file for future reference. It made editing much easier. While this process is no longer essential, I maintain a base text file, IBO_prep.txt, containing elements common to all of my Press Releases. These are the opening image structure and the closing images with the publishing date. Images are much easier now but there is no use to redoing the same work for every Press Release. Besides, I still like to keep a copy of the final source code. If you need it and don’t have it…

My IBO Press Release Process in 2016:

1) I create my Press Releases in a Microsoft Word™ document that I use for all of my Press Releases. I start with a Preparation Header like the one below for this Press Release.

CopyScape Authentication:
Press Release Title: My IBO Press Release Process for 2016
Your Website Link:
Keywords: nove-noga, ibo press release process 2016, ibo toolbox press release editor

2) Write the Press Release.

3) Open my base text file IBO_prep.txt and change the date in my closing.

4) Select my opening image and link in the txt file and set it up.
You can see the code I used by viewing the Page Source for this Press Release. Search (ctrl-f) for “rstclass” to take you to the beginning of the source code for the actual Press Release.

IBO Toolbox Navigation Menu5) Open the IBO Toolbox Press Release Editor.

6) Paste in your Required Elements:
Press Release Title: [Your Press Release Title]
Your Website Link: [URL for your website]
Keywords: [Selected keywords from your Press Release]
Content: [Minimum 250 Words.]

7) Select all Content and set font-color and font-size.
From the Edit Menu, select “Select all”
From the Text Color Menu, Select your desired color.
From the Font Sizes Menu, Select your desired Font-Size.

8) In the Source Code, connect my Headings and Paragraphs. See the Trick above.
From the Tools Menu, Select “Source code”.
Make desired changes.

9) While in the Source Code, Insert my opening element and add my closing element.

10) Delete extraneous Blank Lines. This can be done in the source code or in the Editor.

11) Back in the PR Editor, select each Heading and set the background-color.
Select Text.
From the Background color Menu, select desired color.
After the first time, you can simply click the button to repeat color.

12) For each Hyperlink, select the link and set the target. Also set the Text-Color.
Select Link Text.
Right-Click Selected Text. Choose “Insert/edit link” from Menu.
Verify or add the URL.
Add Title if desired. (Text to appear on hover.)
Set Target if desired. Default is none. A click takes them away from your page. “New window” is suggested so that they are not taken from your page.

13) Insert any desired Images. Example includes adding Hyperlink.
Right-Click the point or the beginning of the paragraph where you want image to appear.
Select “Insert/edit image” from the Menu.
Copy your Image URL to Source box. []
Add the Image Description. This is the alt text and can help your SEO.
About Dimensions: If the first is larger than 510, change it to 510 and tab to the next box. With the Constrain Proportions box ticked, it will calculate the second dimension.
Click [OK]
To float to the Right. While the image is still selected, click the paragraph [Align right] button.
To add a link. While the image is still selected, Right-Click the image.
Select “Insert/edit link” from the Menu.
Copy your Target URL and Paste it in the URL Box.
Set the Title and Target if desired.
Click [OK].

14) Review your Press Release.

15) Copy Source Code and paste into your IBO_prep.txt file.

16) Tick the appropriate boxes for publishing your Press Release.

17) Publish your Press Release. Click [Publish]

18) If available, I copy the CopyScape Authentication to my Preparation Header.
Scroll down to the Editor again. Copy your CopyScape Authentication and paste in your Preparation Header. Click [CONTINUE].

19) Visit and Review your new Press Release. Either by selecting it from the IBO Wall, your IBO wall, or visiting your IBOsocial Page.

20) Copy the Press Release URL to your Preparation Header along with the publication date.

21) Copy the Press Release URL into your IBO_prep.txt file.

Save your text file using the numeric portion of the URL to make it easy to find. Example: IBO_490932.txt.

22) Always Check Your Links.

Fixing Problems:
If you need to make changes, In SITE NAVIGATION under IBO APPS, select PR TOOL. Click [EDIT PRESS RELEASES]. Locate your Press Release in the list. Click the Pencil&Paper Edit Icon. Make your changes. If desired, copy the changes to your records. Tick the compliance boxes and Click [UPDATE].

One of the best things about the new IBO Toolbox Press Release Editor is that we can each create our own style. For yourself, you may find it best to create your own process. I can assure you that creating a process can cut down on the fumble time as you publish each Press Release.
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© 2/16/2016

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