posted on: 5/10/2011 4:36:22 PM EST
Psychology Of The Consumer
marketing, mlm, direct sales

 VISIT WEBSITE (learn more)

Consumer psychology refers to the study of how people relate to the goods and services they use in their daily lives. To market effectively you must first understand when, why, how, and where people do or do not buy a product. In my opinion the main reasons consumers buy products are the products attributes, the consumers core values and in some instances a learned response.

If you were to ask why someone purchased a particular product they would usually respond with a product attribute. For example; if you asked a consumer why they purchased a certain brand of juice, they might respond because it is all natural. Attributes are the reasons consumers are drawn to certain products.

Core values are the underlying reasons consumers purchase one product over another.In the previous example the consumer purchased the juice because it was all natural.If you were to ask why that mattered the response might be that it has no added sugar so it is healthier. If you probed further you might come to realize that being healthy is important to this consumer because she/he equates healthy with being better able to care for their family. That is the underlying reason this product was purchased.

Learned responses are ingrained in a consumer. It is the influence of the people who have been prevalent in our lives(family,friends). If mom purchased a certain product and you were raised using that product; chances are you will continue purchasing it. That’s not to say at some point a consumer won’t develop their own preference, many eventually do. Yet there is still the sentiment “if it was good enough for grandma it’s good enough for me”.
Market research in the form of questioneers,polls and asking for feed back would be helpful in determining the needs of the consumer. If we can better understand the key reasons that drive consumers to purchase particular products; we can form a more effective and direct marketing strategy; which in turn will be conducive to increased sales.

BUSINESS OWNER COMMENTS:     leave comment
  ** You need to be a member of IBOtoolbox to comment. Click Here to create free account.

  Facebook member comments

  Select a press release to view
6/3/2011  Turn It On
6/3/2011  Turning A Negative Into A Positive
6/1/2011  The Truth About MLM'S
5/31/2011  How To Avoid Alarm Clock Stress
5/27/2011  Oh, You Hate Your Job?
5/25/2011  Why Are So Many Real Estate Professional Looking At This Opportun
5/20/2011  Rapture 2011?
5/18/2011  Trading hours for dollars
5/17/2011  Can You Afford Retirement?
5/16/2011  The Makings Of A Marketer
5/13/2011  The Power Of Implementing The Personal Touch
5/12/2011  One of those days
5/11/2011  The Perfect Product
5/10/2011  Psychology Of The Consumer
5/9/2011  The Comfort Zone
5/9/2011  Age of the Entrepreneur
5/6/2011  The Mountain
5/4/2011  If At First You Don't Succeed....
5/3/2011  Building your Happiness
5/2/2011  Today Justice has been served
4/30/2011  What is a MLM?
4/30/2011  Getting Paid Every Time The Lights Turn On
4/28/2011  We Are Expanding
4/27/2011  Rising Energy Costs
4/25/2011  MY Story
4/22/2011  Ambit opportunity
4/21/2011  Opportunity Knocking
4/21/2011  You Can't Please Everyone
4/20/2011  Don't Quit Your Job - For Now
4/19/2011  The Greatest Transfer Of Wealth
4/18/2011  Words Of Wisdom/MLM Lessons I've learned Along The Way
4/16/2011  The Power To Choose And The 80/20 Rule
4/15/2011  Recession Proof Industry
4/15/2011  Marketing With A Conscience