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Patrice Porter
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Patrice Porter   My Press Releases

Line Up These 3 Basic Things - Start Making Sales...

Published on 2/22/2018
For additional information  Click Here

There are three basic things that you have to line up for you to make a sale. 

Guess what they might be?

The right market, the right offer, the right time.

The right pond, the right bait. Come on!

And they've got to be hungry!

Very good.

The right market. They've got to be easy to find and reach.

This is all part of copywriting, by the way.

Because you can have the greatest sales letter in the world and if you throw it in the wrong pond, guess what's going to happen?

Zip.

They've got to be easy to find and reach.

If you can't communicate with them, how are they going to understand what you're selling?

Hungry and starving is preferable. 

People who are already interested, people who are already motivated, people who were already buying and buying repeatedly. And if you have a list of these kind of people, you have a goldmine.

The right offer. Use the five Ps. We'll talk about that in a second.

The perceived value and the resulting benefits to the buyer have to be much higher than their cost. When you buy something, do you want to pay more than something is worth?

No. That would be foolish, wouldn't it? 

Why would you expect anybody else would feel any different? If you are asking somebody to buy something from you, don't they want to feel like what they're buying is worth more than the money they're giving you?

The answer is, "Yes!"

Okay, does that make sense?

Folks, some of this stuff is like a whack in the head with a 2'x4', isn't it? It's like, "Okay, well that's how I feel about it," and then in the same breath we'll turn around and ask somebody else to do the exact opposite, because we're trying to sell something now. 

That's what I mean. You've got to hop on their side of the table and see life through their eyes and their mindset.

The five Ps in the offer. There's a simple way to come up with offers.

The promise. Include the three biggest benefits.

Now this is kind of basic stuff, but if you can do this we've got you 80-90% of the way there.

The product. Give a detailed description of the product.

The package. Okay, we've got the product. Are there any other goodies to go along with it? Any bonuses?

The price. Is there any special pricing? If it's not a special deal, tell me about the price of competitors. Maybe you cost less. Maybe you cost more. What are the reasons why you're doing each?

The penalty. Is the time limited? Do we have quantity limits? Is the price only good at this for a certain period of time? 

This plays into scarcity, which we're going to talk about in a little bit. Scarcity makes people jump, right?

Right time. 

You've got to write this down because this is hard for people to understand.

People buy when they are ready, not when you want to sell them something.

In my younger years…oh, that's hard to say. In my younger years that was one of the hardest lessons is that people just did not care that I needed to sell them something. And the more I needed to sell them something, the less interested they were in buying. Until I finally figured out that people were only going to buy when they wanted to buy and not when I wanted to sell them something.

Now, if that's the case, if I'm having to wait until people are ready to buy, what does that tell you that I have got to do if I'm going to have sufficient cash flow? 

I've got to be throwing my bait out in front of a lot of fish, right?

Continuously, and in volume, and in ponds that produce. 

Do I really want to try to educate people and convince them to buy something?

No.

I want to spend my time finding ponds of fish that are gulping at the surface to bite on whatever hits that water. Right? 

That's the marketer. That's different than sales.

Sales is convincing and persuading; marketing is finding people who want to buy it, and then letting them have it.

One more thing...

A question I get all the time -How do you earn $997 commissions?

… who doesn’t want to know how to earn decent commissions for their efforts

This webinar training is about to start

…. and it will show you exactly how it’s done!

Not only that, but instead of building all this stuff

from scratch you’ll learn how you can be join this

exclusive “ambassador” club that lets you tap in

to a business machine already doing millions of

dollars online each year.

I’ve never seen anything like it to be honest.

I think you’re going to love it.

Join the webinar training right now > http://thefp.gobrlink.com/invite 

Patrice Porter CEC

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